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5 Ways To Improve Dealership Customer Loyalty & Retention

Automotive Mastermind

Looking from a broader perspective, brand loyalty has been declining since March 2020 when it stood at 56.3%, immediately before the start of the pandemic and the start of the supply chain challenges, according to S&P Global Mobility, Is Car Inventory Improving?

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Guide to Dealership Customer Loyalty

Automotive Mastermind

Now, amid inventory shortages and historically high vehicle prices, nurturing a dealership’s automotive customer retention program against competitor’s conquest attempts has become key – critical to both immediate and long-term success. Despite consumer demand remaining high, NADA reported new light-vehicle sales fell 12.6%