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When expanding your presence remember not to spread too thin across all platforms; rather concentrate on a select few based on the business's target audience research profile. According to a RAIN Group study, businesses that utilize effective lead generation strategies are 133% more likely to exceed their sales targets.
The root cause is data siloed in disparate applications, spread across multiple or duplicate customer records, sources, reporting tools and vendors. While dealerships sit on a wealth of data, one of the biggest challenges they face is leveraging their strong datasets to impact their business strategy and improve the client experience.
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