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Guide to Dealership Customer Loyalty

Automotive Mastermind

Loyalty customers are an invaluable supply of high ROI sales, typically less likely to negotiate and more likely to generate service revenue and referral business. By leveraging behavior prediction technology to analyze customer insights from their CRM, DMS, and inventory data influencing a buyer’s purchasing decisions.

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5 Ways To Improve Dealership Customer Loyalty & Retention

Automotive Mastermind

For example, some proactive dealers are utilizing behavior prediction technology to maintain consistent communication with customers to build loyalty through convenient service alerts. Leveraging behavior prediction technology helps to analyze customer insights from their CRM and DMS, as well as inventory data.

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Crafting a Winning Digital Strategy for Car Dealers

Automotive Digital Marketing

The strategic approach is deeply integrated with current consumer behaviors and technological advancements, creating a dynamic landscape that requires dealerships to evolve continuously. PPC campaigns should align with inventory availability and current sales goals, ensuring that ad spend is optimized for maximum return.