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Guide to Dealership Customer Loyalty

Automotive Mastermind

Loyalty customers are an invaluable supply of high ROI sales, typically less likely to negotiate and more likely to generate service revenue and referral business. Not only will tapping into your loyal customer base support your immediate sales goals, focusing on this already critical segment only increases its value.

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5 Ways To Improve Dealership Customer Loyalty & Retention

Automotive Mastermind

Looking from a broader perspective, brand loyalty has been declining since March 2020 when it stood at 56.3%, immediately before the start of the pandemic and the start of the supply chain challenges, according to S&P Global Mobility, Is Car Inventory Improving?