Shawn Ryder
FEBRUARY 17, 2024
Maximizing ROI with SEO and Content Marketing Invest in search engine optimization ( SEO ) and content marketing to attract organic traffic to your website. This long-term strategy enhances your online presence and can provide a high ROI. Utilize analytics to continuously monitor performance and adjust your strategy accordingly.
Automotive Mastermind
JUNE 17, 2022
Loyalty customers are an invaluable supply of high ROI sales, typically less likely to negotiate and more likely to generate service revenue and referral business. Not only will tapping into your loyal customer base support your immediate sales goals, focusing on this already critical segment only increases its value.
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Automotive Mastermind
FEBRUARY 17, 2023
This loyalty sales process empowers dealers to meet their short-term sales goals, by maximizing their available inventory, all while protecting against competitor’s conquest efforts by reaching buyers before they start shopping around. From there, dealers can map their available inventory to the best prospective buyers.
Automotive Mastermind
APRIL 27, 2023
It’s important to consider both short-term and long-term goals, as well as how these goals align with your dealership’s mission and values. Marketing Data Looking at overall marketing ROI can help dealers identify areas where marketing their marketing spends are paying off and where adjustments may be needed.
Automotive Digital Marketing
AUGUST 8, 2024
PPC campaigns should align with inventory availability and current sales goals, ensuring that ad spend is optimized for maximum return. By understanding the specific touchpoints that lead to conversions, dealerships can tailor their marketing tactics to target high-intent segments, thus maximizing ROI.
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