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million new vehicle sales in 2024 and 2 million in 2025. Video is a long-term strategy,” said Albretcht, saying it can take 18 months to see a return on a dealership video strategy. She said they are getting the “duds” that nobody wants in terms of inventory from the OEM, and the communication could be better on that front.
To ensure both immediate and long-term success, it is crucial for dealerships to proactively take intentional actions to safeguard their customer base against the competition’s efforts to win them over, especially with the rise of nomad buyers in recent years. This is a significant increase compared to less than 20% just six months ago.
This not only represents a massive revenue opportunity for repair orders – service loyalty fuels sales loyalty. more likely to purchase their next vehicle from the same retailer. Leveraging data to bridge the gap between service and salesenables dealers to transform routine maintenance visits into potential sales leads.
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