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Jaguar facing legal action over EV rebirth

CarExpert

A shift upmarket will likely mean lower volume and fewer dealers, something Carscoops reports has drawn the ire of JLR’s Canadian dealer network and kickstarted intentions to file a joint lawsuit against the company. This strategy shift will see the brand repositioned as a more exclusive marque with higher prices and a smaller lineup.

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Jaguar’s Canadian Dealers Threaten Lawsuit Over JLR’s EV Shift

Carscoops

When pressed by Automotive News on JLR’s plans for Canada or how many dealers it envisages for the brand, a company spokesperson said that they would not comment on retailer issues or discussions but that the company remains committed to a franchised retail network. Tensions between JLR and its dealers have been mounting for some time.

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The Top 10 Skills of a Successful Automotive Sales Manager

Auto Alert

The basic job duties of an Automotive Sales Manager are overseeing the sales activities of a car dealership’s sales department, including training sales staff, developing a departmental strategic plan, and ensuring sales targets and customers’ expectations are met.

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OEMs are Making Contingency ICE Production Plans as EV Sales Miss Projections

AutoSuccessOnline

These results are consistent with the declining sales growth in EVs – through June 2024, EV sales growth is down 84% compared to 2023. That being said, as our survey indicates, executives still believe the customer relationship and data is squarely in their future domain. 14% of respondents say the dealer will be the primary owner.

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The Vast Majority of OEMs are Making Contingency ICE Production Plans as EV Sales Miss Projections, but are Increasingly Optimistic about Health of US Auto Retail Industry

Dealer World

64% do not expect to meet their EV sales goals, prompting 86% of respondents to reveal their organizations are developing contingency ICE production plans if EVs do not penetrate the market as expected. Days’ supply of new vehicles is expected to normalize at 60-90 days in the next 12 months say 70% of respondents, up from 38% in 2023.

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Crafting a Winning Digital Strategy for Car Dealers

Automotive Digital Marketing

PPC campaigns should align with inventory availability and current sales goals, ensuring that ad spend is optimized for maximum return. Display advertising complements search ads by increasing brand visibility across various websites within the Google Display Network.