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Retailers can’t let customer service standards slip during a tough 2023

Auto Retail Network

This is the key message from Jo Causon, CEO of the Institute of Customer Service, which has produced ROI research showing that organisations consistently earning higher… The post Retailers can’t let customer service standards slip during a tough 2023 first appeared on Auto Retail Network.

Retail 40
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Maximizing ROI: Leveraging Automotive Software for Sales and Marketing

Automotive Mastermind

Leveraging these solutions, especially intelligent sales and marketing technology , has become pivotal for success in today’s automotive retail market, enabling dealers to deliver an excellent customer experience while remaining nimble, responsive, and competitive.

ROI 52
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COMMENTARY: What to expect at expos — NADA Show 2024

Auto Remarketing

There are dozens of events providing education and value to retail car dealers. Dealers worldwide come to learn, discover innovative solutions, meet their factory representatives, walk the expo floor and generally do business, network and have a good time. Not all vendors agree that exhibitors should expect an immediate ROI.

ROI 52
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COMMENTARY: AI and auto — perfecting pricing strategies

Auto Remarketing

In a traditional book value pricing method, auto remarketing dealerships list the base retail value on their website, leaving out factors such as mileage and vehicle condition. Generative AI analysis to ensure maximum ROI Generative AI allows auto marketing professionals to adjust the individual price points for each vehicle.

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How are Dealers Preparing for the Future of the Automotive Industry?

Automotive Mastermind

This benefits a dealer’s bottom line in numerous ways, starting with converting prospects more efficiently at a higher ROI. more likely to purchase their subsequent vehicle from that same retailer vs. those who did not. Those who service their vehicle at the dealership are more than 2.5x

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Used Car Dealer Marketing in 2024: Innovative Strategies for Digital Advertising and Social Media

Turbo Marketing Solutions

This approach allows a dealership to eliminate campaigns' guesswork and waste, ultimately resulting in better-performing ad campaigns and improved ROI. These networks present an opportunity for real-time engagement with customers and offer unique opportunities to create an online community around your brand that keeps them invested.