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Ford terminates over 50 retailer dealers at start of 2025

Motor Trader

Ford terminated more than 50 retail dealers in January as part of its restructuring of the network. All but three of the dealers have retained their authorised repairer status, Ford told Motor Trader. Back in 2020 Ford announced that it was going to reduce its network of sales outlets in half over the next five years.

Retail 130
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St Helena opens world's remotest EV charger in push to go all-electric

Autocar

We could only have diesel generation in terms of resilience in case something goes wrong with the renewables. The impact of the trial was immediate: three islanders offered to buy the Solterra and the charger will stay on the island and is set to be one of a network of chargers used for a new fleet of EVs coming to St Helena in 2025.

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Budget dims buyer confidence in EV switch, says JudgeService

Motor Trader

“However, while EV company car drivers will continue to benefit from favourable personal tax rates, our poll shows the budget’s commitment to lower VED rates and investment in the charging network are not enough for retail buyers to make the EV switch.” Only 26% had confidence they will be repaired faster.

Buyer 59
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MPs find state of England's local roads is 'national embarrassment'

Autocar

Local roads comprise 98% of England's total network, and many are in a terrible state Department for Transport is failing to take the problem 'sufficiently seriously', according to new report by MPs The Department for Transport (DfT) is failing in its responsibility to care for local roads such that their condition is now a national embarrassment.

Repairing 116
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How can you fix a car when its maker goes out of business?

Autocar

American magazine MotorTrend took delivery of a long-term test Ocean – which, if you will forgive me for talking shop for one more minute, reminded me of MG Rover’s 2005 demise. Autocar had an MG ZT on long-term test at the time, and ultimately it stayed around for… a while.

Repairing 126
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Whocanfixmycar.com rebrands as FixMyCar

Motor Trader

FixMyCar’s first brand advertising campaign aims to direct more drivers to the car repairs platform and deliver more business for its garage network and partners. The campaign plans to set FixMyCar on a long-term strategy to become a household consumer brand.

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Where do you find your target audience for customer discovery?

Shawn Ryder

Utilize tools like Google Analytics and Google Search Console to gather insights about: Search Terms: Examine the keywords people use to find your dealership or related services. Networking and Community Engagement Building strong relationships within your local community can enhance your visibility and credibility.