What is Dealer Holdback and how does it benefit car dealers?
Shawn Ryder
JANUARY 17, 2024
Dealer holdback is essentially a percentage of the manufacturer’s suggested retail price (MSRP) that the car manufacturer holds back or withholds from the dealer when they sell a car. In simple terms, it’s like a rebate that the dealer receives from the manufacturer. How Does Dealer Holdback Benefit Car Dealerships?
Let's personalize your content