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What is Dealer Holdback and how does it benefit car dealers?

Shawn Ryder

Dealer holdback is essentially a percentage of the manufacturer’s suggested retail price (MSRP) that the car manufacturer holds back or withholds from the dealer when they sell a car. In simple terms, it’s like a rebate that the dealer receives from the manufacturer. How Does Dealer Holdback Benefit Car Dealerships?

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Demystifying Monthly Car Sales: What’s the Average?

AutoRaptor

For example, if a particular car model consistently performs well in terms of sales, it may indicate that consumers are drawn to its features, design, or price point. MSRP : Manufacturer’s Suggested Retail Price, the price a manufacturer recommends for a vehicle.

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