Canadian Auto Dealer

NOVEMBER 22, 2024

Erik Johnson, Vice-President and Senior Economist at BMO Economics Erik Johnson, Vice-President and Senior Economist at BMO Economics, presented a market outlook, starting with an update on the outcome of the United States Presidential election. We underestimated them and didn’t take them seriously when they entered the market.”

Principal 52

Principal Retail Dealerships Management 52

AutoSuccessOnline

JUNE 11, 2024

Jennifer Rafael, vice president, partner and Sandra Liem, director of marketing, both from DSMA – Valuations, Mergers & Acquisitions, discussing Empowering Diversity in the Driver’s Seat. This was an incredible session. Next, I found two people very interesting to meet, they had a Fireside Chat on stage.

Women 105

Women Automotive Principal Networking 105

AutoSuccessOnline

OCTOBER 16, 2024

“Fostering collaboration and knowledge exchange between all stakeholders empowers everyone to thrive in this dynamic industry.

Sales Enablement 52

Sales Enablement Development Management Automotive 52

Auto Remarketing

OCTOBER 18, 2023

True partnership with the customer is often mentioned in speeches and marketing, but it is very difficult to execute. The common themes in each of these processes are customer focus and employee enablement. About the author: Jennifer Sanford is an experienced SaaS marketing leader passionate about the retail automotive experience.

Retail 59

Retail Sales Enablement Management Customer 59

Autoleadstar

JULY 14, 2024

This targeted segmentation empowers marketers to deliver highly personalized campaigns across channels for maximum impact. Moreover, a CDP’s real-time data updates ensure that your lists remain accurate and relevant, enabling you to deliver timely, relevant messages that resonate with each individual customer.

Automotive 52

Automotive Dealerships APR Customer 52

AutoRaptor

APRIL 23, 2024

The Importance of Continuous Improvement Continuous improvement is crucial for dealerships to remain relevant in a rapidly changing market. By constantly assessing and enhancing various aspects of their operations, dealerships can adapt to new customer expectations, market trends, and industry challenges.

Dealerships 52

Dealerships Supply Chain Customer Management 52

Automotive Mastermind

APRIL 12, 2024

But with service customers typically not yet in-market and dealership loyalty at an all-time low , it is critical dealers get ahead of their customers and competition to profitably acquire vehicles, grow service revenue and promote customer loyalty. But for dealers to combat customer concerns , they need to address them head-on.

Sales 52

Sales Dealerships Repairing Customer 52

Turbo Marketing Solutions

FEBRUARY 2, 2024

In today's market, success in car sales hinges on harnessing data and technology. Specifically, tools like customer data analytics and AI-driven CRM systems allow dealerships to identify potential customers and tailor personalized marketing efforts towards them.

Sales 52

Sales Dealerships Retail Technology 52

Automotive Mastermind

APRIL 21, 2023

While the impact of Nomad customers defecting poses serious challenges for some brands, by converting Nomads into Loyalists, dealers are presented the opportunity to fuel future success through sustainable sales and service revenue. But how soon is too soon to engage buyers? This is where Mastermind comes in.

Customer 52

Customer Dealerships Retail Buyer 52

Automotive Mastermind

JUNE 30, 2023

In today’s fast-paced, digital-first world, automotive dealerships are constantly seeking innovative ways to connect with potential buyers and convert leads into sales. While traditional advertising methods still have their place, the power of social media cannot be ignored by dealership marketing teams.

Dealerships 52

Dealerships Networking Demographic ROI 52

AutoSuccessOnline

JANUARY 24, 2025

Curator represents a new way for our salespeople to function and sell cars, yet it feels so natural, said Alex Gauthier, director of marketing at Heuberger Subaru, an early adopter of Curator. Concentrating all this criticality in a single easy to read pane of glass is a groundbreaking approach empowering salespeople and marketers alike.

Retail 52

Retail Sales Enablement Demographic Technology 52

AutoSuccessOnline

NOVEMBER 18, 2024

Powered by Fullpath , a leading customer data platform (CDP) and marketing automation platform, Gubagoo’s Curator has unified all three types of data — transactional, demographic, and behavioral — and made it actionable, according to the company’s press announcement.

Retail 52

Retail Spread Sales Enablement Demographic 52

Shawn Ryder

JANUARY 18, 2025

Leasing Vehicles: A Major Contributor The leasing market is pivotal in supplying low mileage used vehicles. Dealerships can take advantage of this by marketing these low mileage leased cars to potential buyers, often highlighting their maintenance records and usability as nearly new vehicles.

Lessee 52

Lessee Dealerships Sales Enablement Customer 52