Shawn Ryder

FEBRUARY 17, 2024

Understanding Your Market and Audience Start by analyzing your market and audience to identify the most effective channels for reaching potential customers. Digital platforms offer precise targeting and analytics , while traditional media can provide broad exposure in local markets.

ROI 52

ROI Sales Goals Demographic Dealerships 52

Automotive Mastermind

JUNE 17, 2022

IHS Markit, now S&P Global Mobility, recently reported, “During the past several years loyalty has emerged as one of the most watched metrics in the US new vehicle industry, along with market share and profitability.” more for new vehicles in January 2022 than the previous year.

Customer 52

Customer Dealerships ROI Supply Chain 52

Automotive Mastermind

FEBRUARY 17, 2023

light vehicle market has risen slightly alongside days’ supply to 50.3% Customer retention requires cooperation to keep customers engaged until their next purchase, from departments including: Marketing Sales teams Service departments Advanced dealership marketing tools empower dealers to take this approach even further.

Customer 52

Customer Dealerships Supply Chain ROI 52

Automotive Mastermind

APRIL 27, 2023

Sales and marketing teams are increasingly looking to metrics like loyalty rates and market penetration to help measure dealership performance, but these insights still only scratch the surface. Different types of dealerships may have different goals based on their business models, target customers and market demands.

Dealerships 52

Dealerships Quota Customer Term 52

Automotive Digital Marketing

AUGUST 8, 2024

The modern car dealership is inextricably tied to digital marketing , no longer relying solely on physical locations and traditional advertising. This evolution necessitates a digital strategy that aligns with the broader trends in the market.

Dealerships 52

Dealerships Customer Management Marketing 52