article thumbnail

Brand Managers, Strategists, and PR Pros—What’s Your Job Really Like?

Shawn Ryder

In the ever-evolving landscape of marketing and communications, the roles of brand managers, strategists, and public relations professionals have become increasingly critical. Their job is multifaceted and can include: Brand Strategy Development: Crafting long-term goals and strategies that resonate with target audiences.

article thumbnail

Mercedes-AMG CLE 53 2025 long-term test

Autocar

In old-school Mercedes-versus BMW money, the M4 appears to be a good comparison in performance terms, but we get only the hotter M4 Competition in the UK, which would go up against a mythical CLE 63. In size terms, the CLE is actually more like the 8 Series, but the four-wheel-drive M850i is then a level above the CLE 53.

Term 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Automaker Pays Employees Up To $540,000 To Quit

Carscoops

The company plans to reduce management positions in addition to cutting administrative staff. According to German media reports, Mercedes-Benz is offering long-term employees six-figure payouts to voluntarily leave their positions. Mercedes is offering generous buyout packages to employees as part of cost-saving efforts.

Deal 119
article thumbnail

China May Force Major Automakers To Merge

Carscoops

. “The restructuring, if it materialises, would be a big step towards industry consolidation and of great importance to China’s auto industry for the longer term,” a Morgan Stanley analyst said of the potential deal. Changan CD701 Concept Momentum Behind Consolidation Last year, Changan sold 2.68

article thumbnail

Scalable Car Buying in 2025

AutoSuccessOnline

We talked with their used car manager, Bryan Bough, about their private-party buying program. But theyre a short-term fix for a bigger issue self-reliance. Streamlined Lead Management Managing leads from private sellers initially felt overwhelming. Leverage Technology: Automation saves time and helps manage growth.

article thumbnail

BLOG It’s time to accelerate the speed of change.

Motor Trader

Advances in digital tools, artificial intelligence (AI), and automation allow dealers to modernise workflows, reduce transaction friction, and optimise inventory management. Automated customer relationship management (CRM) systems can streamline sales processes, enhancing lead conversion rates while reducing administrative overhead.

Retail 98
article thumbnail

1 In 5 New Car Buyers Took On $1,000+ Monthly Payments In Q4

Carscoops

Average loan terms stretched to 68.8 Used car loans average $28,675 with more manageable $533 payments but sky-high 11% APRs. Read: 92% Of EV Owners Will Never Go Back To ICE-Only, New Study Finds Data published by Edmunds reveals that the average loan term in Q4 2024 reached 68.8 New car loans now average $42,113, with 18.9%