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BLOG Using customer data to drive long-term profits for dealers

Motor Trader

Done right, data enables dealers to move past one-off sales and towards building long-term relationships that increase customer lifetime value (CLV). A customer nearing the end of their finance term may welcome a conversation about new models. Still, technology only works when the right mindset backs it.

Term 76
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A smooth step into the future: Nissan’s e-Power technology and what it means for drivers

Drive.com

According to Lyons, e-Power represents the perfect bridge technology for these consumers, offering a way to lower emissions and fuel consumption while retaining the reassuring familiarity of a fuel tank. Nissan took that understanding of battery management, electric motors, and charging cycles, and then applied it to the design of e-Power.

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Brand Managers, Strategists, and PR Pros—What’s Your Job Really Like?

Shawn Ryder

In the ever-evolving landscape of marketing and communications, the roles of brand managers, strategists, and public relations professionals have become increasingly critical. Their job is multifaceted and can include: Brand Strategy Development: Crafting long-term goals and strategies that resonate with target audiences.

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BLOG It’s time to accelerate the speed of change.

Motor Trader

The Chancellors last budget has undoubtedly increased the cost of doing business, putting greater financial pressure on dealers already contending with shifting consumer behaviours, tightening margins, and an evolving technological landscape. Dealers must embrace technology and accelerate change.

Retail 98
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BMW Begins Real-World Testing of Solid-State Batteries in the i7 Sedan

Automotive Addicts

BMW is taking a major step toward the future of electric vehicle technology by beginning real-world testing of all-solid-state battery (ASSB) cells in a BMW i7 test vehicle. This test vehicle is a perfect example of our technology-open approach, said Martin Schuster, Vice President of Battery Cell and Cell Module at BMW.

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Scalable Car Buying in 2025

AutoSuccessOnline

We talked with their used car manager, Bryan Bough, about their private-party buying program. But theyre a short-term fix for a bigger issue self-reliance. Streamlined Lead Management Managing leads from private sellers initially felt overwhelming. Leverage Technology: Automation saves time and helps manage growth.

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Mazda Faces One Final Hurdle Before Building A New RX-7

Carscoops

Speaking with Road & Track , Masashi Nakayama, the general manager of Mazda’s design division, revealed that they’ve made huge progress toward meeting all the technical and regulatory requirements needed to make the car a reality. “We can do it in terms of technology,” Nakayama said.