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Any good templates for managing a marketing department and plans?

Shawn Ryder

Well cover various aspects of marketing management and offer insightful recommendations to elevate your dealership’s marketing efforts. Budget: Allocate funds to each marketing activity based on expected ROI. Marketing Mix: Outline your strategies in the four Ps: Product, Price, Place, and Promotion.

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Innovative Technologies Shaping the Future of Automotive Marketing and Customer Engagement

Shawn Ryder

As the automotive industry continues to evolve, innovative technologies are playing a crucial role in changing how car dealerships engage with customers and market their vehicles. Understanding these technologies can help dealerships stay competitive and enhance the customer experience.

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Brand Managers, Strategists, and PR Pros—What’s Your Job Really Like?

Shawn Ryder

In the ever-evolving landscape of marketing and communications, the roles of brand managers, strategists, and public relations professionals have become increasingly critical. Brand managers often work closely with the marketing and sales teams to align strategies that increase visibility and drive sales.

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Dealer Teamwork Unveils Dynamic Creative Solutions

AutoSuccessOnline

By leveraging Dealer Teamworks patented MPOP technology, the platform automatically produces a comprehensive suite of engaging assets, including display ads, social media ads, website pages and banners, and connected TV (CTV) ads from an extensive library.

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Survey shows fleet managers frustrated by lack of EV cost analytics

Auto Remarketing

Fleet managers are struggling to properly use total cost of ownership metrics when it comes to electric vehicles, according to a new study by EVAI. We understand the frustrations fleet managers face in accessing accurate and comprehensive TCO data, EVAI founder and CEO Ian Gardner said.

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Practicing the Precise Science of Key and Car Tracking

AutoSuccessOnline

Its the cry of the frustrated manager: Wheres the car? They come from: Used car managers who cant locate keys for vehicles they need to move to the sales lot. Reconditioning managers who lose key-to-key time when keys and vehicles cant be quickly located and moved along. Where are the keys?

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Driving Dealership Success & Salesperson Effectiveness: Dealer Relations at automotiveMastermind

Automotive Mastermind

Sarah is an accomplished automotive executive with over 15 years of experience in sales leadership, operations, and strategic account management. The technology is top-notch, but what truly sets us apart is how we deliver it. That’s where our Dealer Relations Management (DRM) team comes in.