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Any good templates for managing a marketing department and plans?

Shawn Ryder

Creating a structured and efficient marketing department is essential for automotive dealerships looking to enhance their brand presence and drive sales. An effective marketing plan should serve as a roadmap to guide your team toward achieving the dealership’s goals. Ensure to track spending to avoid budget overruns.

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GM retired a Chevy Corvette manager with almost four decades at the company

Motor Authority

Harlan Charles has been let go as the Corvette's product marketing manager He was a member of the Corvette team for 24 years He played a key role in taking the Corvette down the mid-engine path and was responsible for bringing back the ZR1 name Chevrolet's veteran Corvette product marketing manager, Harlan Charles, is no longer with General.

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Modernizing Inventory Management: How Machines Can Outperform Human Dealers

Dealer World

As the automotive dealership industry has long relied on human intuition and historical sales data to guide inventory management decisions, dealers continue to face a constant balancing act: having the right mix of vehicles to meet customer demand without overstocking models that might sit unsold for months.

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Cyprus February 2025: Kia Sportage, Hyundai Kona dominate weak market

Best Selling Cars Blog

Based on data by our local partners SEMO Cyprus and INNOSOFT , the Cyprus new car market struggles in February at just 1,284 units, off -14.5% Kia (-3.7%) dominates the market head and shoulders with 22.5% share, but still manages to improve on last month at 7.7% of the market vs. 6.6% year-on-year. over the year prior.

Marketing 239
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Australia January 2025: Toyota RAV4 secures 7th win in a row in negative market

Best Selling Cars Blog

The Australian new vehicle market confirms it will be softer in 2025 after a record 2024. This is the first time SUV manage to hold more than 60% of the Australian market. of the market at 2,825 sales. The Toyota RAV4 is currently the uncontested leader in Australia. December sales are down -2.4% to 53,276 and 60.8%

Marketing 207
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Agency Owners: How Do You Manage Content Creation for Multiple Clients?

Shawn Ryder

Managing content creation across multiple clients can be a daunting task for agency owners, especially within the fast-paced automotive industry. With dynamic consumer needs, varying brand identities, and a constant influx of digital marketing trends, ensuring each client receives tailored, high-quality content is crucial for success.

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Is this a normal workload for a content manager or should I be asking for a raise?

Shawn Ryder

Understanding the value of your work is crucial for any professional, especially in the constantly evolving field of content management. With the increasing importance of digital marketing and content in the automotive industry, content managers find themselves wearing multiple hats. Is This a Normal Workload?