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Every year leading into the holidays, dealers and their customers have typically known what to expect when it comes to year-end sales events. But as the looming microchip shortage and countless production delays continue, this year’s holiday season and year-end sales events for many dealerships will likely look vastly different than before.
As we approach the end of the year, holiday car sales are upon us with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year sales strategies. With limited inventory and few OEM incentives, dealers need to rethink how they approach their year-end sales events to maximize their available opportunities in 2022.
Zenith , which manages 92,514 cars and funds 77,396, launched the Project Volt BEV leaseextension programme in the first quarter of 2024, an initiative to extend the leases on BEVs to address losses made on BEVs, targeting 3,000 lease contracts.
This is just one of the potentially damaging misconceptions that could be holding dealers back from making the most of their sales, service and acquisition opportunities. In the meantime, consumer demand has also pushed certified pre-owned (CPO) sales back to pre-pandemic levels, according to IHS Markit.
Shrinking lease portfolios will put pressure on dealers to create a sense of urgency with customers to support new vehicle sales and drive customer loyalty. Task your team to utilize insights from your CRM, DMS and sales platform to identify customers preparing to return to market in the next 6-10 months.
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