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Zenith launches ‘Project Volt’ to tackle used EV values fall

Motor Trader

Zenith , which manages 92,514 cars and funds 77,396, launched the Project Volt BEV lease extension programme in the first quarter of 2024, an initiative to extend the leases on BEVs to address losses made on BEVs, targeting 3,000 lease contracts. ” Zenith turnover for the year to March 2024 rose 16.1%

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3 Steps to Proactively Prevent Customer Lease Buybacks

Automotive Mastermind

While the automotive industry has encountered numerous disruptions in recent years, the current market is presenting entirely new challenges and opportunities for auto dealers, even as inventory levels begin to normalize. This helps to engage with relevant and timely messaging that keeps them informed on the current market.

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How Dealerships Can Maximize Their Sales This Holiday Season

Automotive Mastermind

With fewer brand incentives and deals than in previous years, it’s critical dealers take a targeted and proactive approach to their holiday marketing. With fewer brand incentives and deals than in previous years, it’s critical dealers take a targeted and proactive approach to their holiday marketing.

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Inventory Shortages: 3 Myths Dealers Need to Know

Automotive Mastermind

Dealerships can’t market with little or no inventory. Through July 2021, CPO sales increased by 11% year-over-year However, as pandemic-driven lease extensions begin to expire, CPO supply constraints are expected to improve, providing a potentially lucrative opportunity for dealers to engage buyers and build loyalty through CPO sales.

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Reimagining Dealership Year-End Sales Events in 2021

Automotive Mastermind

Instead, this year Honda launched a new brand-focused marketing campaign promoting the brand’s overall quality, safety and reliability demonstrated through the years. Until we have confidence that we have a more normalized supply, sales events probably don’t make a ton of sense.