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Sending a full-size truck to auction appears to be as much of a heartburn-triggering situation for franchised dealers as seeing that new model sitting in inventory and on the store floorplan for 100 days or more. This trend could be attributed to rebates and other incentives available on new trucks sitting on dealers’ lots.”
The company is considering offering more dealer cash to close sales, and in the last quarter of 2024, the automaker reworked the dealer margin structure to offset higher floorplan costs, added trade-in assistance rebates, and boosted volume bonus payments while lowering monthly sales targets. But is it enough?
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