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‘Data Ups:’ A New Era of Sales Enablement

Autoleadstar

This AI-driven sales enablement strategy capitalizes on the goldmine of your dealerships first-party data. The CDP enables you and your AI tools to dive deep into your customer information to uncover valuable opportunities. The post Data Ups: A New Era of Sales Enablement appeared first on Fullpath.

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Mastering change, a key theme from Western Dealers event

Canadian Auto Dealer

If there ever were “the good old days” when it was an easy business to sell, finance and service automobiles, those days are well in the rear-view mirror. Video is a long-term strategy,” said Albretcht, saying it can take 18 months to see a return on a dealership video strategy. What is the video strategy for a car dealer these days?