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Maximizing Sales with Dealer Incentives: A Guide to Manufacturer Offers

Shawn Ryder

These can include cash rebates, low Annual Percentage Rate (APR) financing, lease specials, and other promotional offers. Types of Dealer Incentives Cash Rebates: Manufacturers may offer cash bonuses to dealers for each unit sold of a particular model, which can then be passed on to consumers as discounts.

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Understanding OEM Incentives in 2024

Automotive Mastermind

Ranging from car rebates and discounts to special financing and leasing deals, these car dealer incentives serve as a strategic tool for savvy sales teams. The Rise of Captive Financing Options There has been a recent surge in the use of captive financing by OEMs as an incentive tool.

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