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Ultimate Guide to Hiring Car Sales Professionals: Job Positions, Trends, and Terminology Revealed!

Shawn Ryder

Terminology MSRP MSRP stands for Manufacturer’s Suggested Retail Price. Understandably, customers often negotiate below the MSRP, so it’s important for sales professionals to be familiar with this term and be prepared to explain pricing structures. CPO CPO stands for Certified Pre-Owned.

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