Motor Trader

NOVEMBER 25, 2024

The webinars will cover a range of subjects including cost saving initiatives, marketing, legal issues and enhancing the customer experience. What’s more, if a dealer upsells to longer terms, they could either reduce their warranty costs or, depending on the success of their upselling strategy, eliminate them entirely.

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Auto Alert

APRIL 5, 2024

With ever-evolving customer expectations and market trends, it’s crucial for automotive dealerships to continuously upgrade their sales processes to stay ahead of the curve. This enables targeted marketing efforts, personalized offers, and better customer engagement.

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Turbo Marketing Solutions

FEBRUARY 6, 2024

This requires a thorough understanding of the vehicle's costs, market demand, and most importantly, the customer's budget. Knowing how much room there is to negotiate and understanding where we can offer additional value, such as extended warranties or service packages, allows us to approach the negotiation with confidence.

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Shawn Ryder

FEBRUARY 23, 2025

Leveraging digital marketing effectively can dramatically change the trajectory of local car sales and customer engagement. This blog delves into the benefits of digital marketing specifically tailored for dealerships in Sherman and surrounding areas such as Sangamon County and central Illinois.

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Shawn Ryder

JANUARY 22, 2025

The Breakdown: Understanding Add-Ons and Backend Products Add-ons and backend products can consist of various components including vehicle service contracts, extended warranties, rustproofing, paint protection, and aftermarket enhancements. Extended Warranty $1,500 Covered repairs and peace of mind.

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Drive.com

APRIL 8, 2024

RELATED: Used electric car prices ‘more volatile’ than other cars With new technology emerging almost monthly, increased battery cell efficiency and new models coming to market, current electric car owners could be looking to upgrade their electric cars in the near future. So, what does this mean for the used electric car market?

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Drive.com

MAY 27, 2024

Online platforms like Facebook have opened an avenue for private car sellers to advertise and sell their vehicles through its Marketplace, while older websites like Gumtree and Trading Post were previous examples of the internet’s impact on the used car market. “Tampering for odometers is going on in the private market.

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Shawn Ryder

JANUARY 19, 2025

Cars that qualify for CPO status typically come with extended warranties and additional perks, such as complimentary maintenance services or roadside assistance. Dealerships often have access to various financial institutions and lenders, allowing them to offer competitive rates and terms.

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Shawn Ryder

JANUARY 15, 2024

Certified Pre-Owned Vehicles Certified pre-owned (CPO) vehicles offer an attractive option for price-conscious buyers.Provide thorough inspections,certification processes,and extended warranties on CPO vehicles.This can attract customers who prefer the benefits of a new car experience at a more affordable price point.

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CarExpert

FEBRUARY 11, 2025

Mazda Australia will stick with its current pricing and aftersales strategy in the face of generous discounts and longer warranties across the Australian new car market. ” In terms of pricing, most Mazda models have either held steady or seen increases the Mazda 2 , BT-50 , and CX-3 are all more expensive in 2025.

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Car Examer

JUNE 12, 2024

Lexus vehicles are often praised for their long-term reliability and low maintenance needs. Toyota Toyota has a well-deserved reputation for building some of the most reliable cars on the market. Models such as the Mitsubishi Outlander and Mitsubishi Lancer are praised for their robustness and long-term reliability.

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Shawn Ryder

JANUARY 19, 2025

These extras can range from extended warranty packages and maintenance plans to high-tech accessories like advanced infotainment systems. Warranty Extensions: Offering extended warranties can alleviate buyer anxiety about maintenance costs and vehicle reliability.

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Car Examer

JANUARY 25, 2024

Skilled negotiation and a deep understanding of the used car market are essential to secure favorable deals. Certified pre-owned (CPO) programs, offered by many manufacturers, involve additional inspections and warranties, contributing to both the perceived value and the cost.

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Hershey Motors

AUGUST 15, 2024

Searching for the perfect vehicle can often feel overwhelming, especially when navigating the many options available in the market. Our finance team works diligently to secure the best rates and terms for our customers, ensuring that purchasing a used car is as stress-free and affordable as possible.

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Shawn Ryder

JANUARY 21, 2025

Greater Variety and Flexibility The used car market is expansive, offering a wide selection of makes, models, and price ranges. Niche Market Options: Used cars open opportunities for buyers seeking specific features or capabilities, such as larger cargo space or all-wheel drive, that may align with their lifestyle.

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AutoRaptor

APRIL 19, 2024

The Basics of Used Car Warranties A used car warranty typically outlines the specific coverage and terms offered by the dealer. The warranty may have a duration specified in months or mileage. It’s important to carefully review the terms and conditions of the warranty to understand what is covered and for how long.

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Turbo Marketing Solutions

JUNE 13, 2024

Content marketing, when wielded correctly, has a knack for luring in potential customers for car dealerships. Car dealerships can utilize content marketing by creating helpful and informative blog posts, videos showcasing vehicles, and engaging with potential customers on social media. Now, let's talk more about lead generation.

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Shawn Ryder

JANUARY 25, 2025

Sales Strategy: Utilizing effective marketing strategies and building rapport with customers is critical. Extended Warranties and Service Packages: Upselling these products can significantly increase your earnings. For more on boosting service-related sales, read our guide on leveraging video marketing for your dealership.

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Car Examer

AUGUST 18, 2024

Know the Market Value: Use online resources to determine the fair market value of the car you’re interested in. Be Prepared for Add-On Sales Tactics Dealers often try to sell additional products or services, such as extended warranties, rust-proofing, or paint protection, during the final stages of the sale.

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Shawn Ryder

JANUARY 13, 2024

A sales manager should have a solid understanding of sales strategies and market trends. They assist customers in securing financing options and explain the terms and conditions of loans or leases. Building long-term relationships through excellent customer service can lead to repeat business and positive word-of-mouth recommendations.

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AutoRaptor

APRIL 23, 2024

Key Responsibilities of an F&I Manager An F&I Manager is primarily responsible for securing financing for vehicle purchases, selling additional products and services like vehicle service contracts and extended warranties, and ensuring adherence to legal and regulatory requirements.

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Shawn Ryder

JANUARY 18, 2025

In this blog post, well dive into the significance of mileage for modern vehicles, explore what makes the Honda Pilot stand out in the market, and offer insights on evaluating a used car’s worth properly. Plus, it often comes with extended warranties, which may offer additional peace of mind. Happy car hunting!

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Auto Alert

AUGUST 8, 2024

This proactive engagement helps keep customers connected with the dealership, encouraging repeat business and fostering long-term loyalty. This efficiency translates to cost savings, allowing dealerships to allocate their budget to other critical areas, such as marketing or inventory management.

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Shawn Ryder

JANUARY 17, 2025

Purchasing a vehicle is an exciting experience, but for many, it can quickly turn into a confusing and frustrating encounter, especially when it comes to negotiating terms and understanding the costs involved. Awareness of these red flags can help you approach the negotiation phase more confidently and informed. Heres how: 1.

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Shawn Ryder

JANUARY 27, 2025

Policy Violations: Customers who attempt to negotiate terms that conflict with dealership policiessuch as payment methods or vehicle modificationsmay find themselves refused service. The Impact on Customer Loyalty In todays competitive automotive market, customer loyalty is paramount.

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Automotive Mastermind

NOVEMBER 3, 2023

With the arrival of electric vehicles (EVs) across every major OEM and brand, approximately 650 models will be competing for showroom space, marketing budget, and customer attention within five years. Using dealership marketing technology, dealers can assess the factors motivating a buyer’s purchase decisions to tailor their messaging.

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AutoRaptor

DECEMBER 19, 2023

In today’s competitive market, running a successful used car business requires careful planning, strategic decision-making, and a thorough understanding of industry trends. Understanding the Used Car Market The used car market is a dynamic and ever-evolving industry that offers a plethora of opportunities for entrepreneurs.

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Automotive Mastermind

DECEMBER 15, 2023

To adapt and achieve sustainable success, proactive dealers are future-proofing their dealerships today , positioning themselves for continued success in an evolving market. As inventory begins to normalize at car dealerships and customers slowly return to market, dealers are facing new challenges surrounding the 2023 model year sell-down.

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Automotive Mastermind

SEPTEMBER 16, 2022

Mastermind’s marketing solutions empower dealers to build long-term, transparent relationships with new and existing customers by providing predictive insights into which customers you should be marketing to, what offers will motivate them to buy, and how soon you should begin marketing to them.

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AutoRaptor

APRIL 5, 2024

The Baby Boomer generation, born between 1946 and 1964, represents a significant market for automobile sales. To effectively sell more cars to Baby Boomers, it is crucial to understand their needs and desires, tailor your marketing strategy, offer the right products, provide excellent customer service, and embrace technology.

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MforceLA

JUNE 21, 2023

Furthermore, these cars have extended warranties, and they are usually in better shape than most used cars on the market. You will have a back-and-forth with the manager until you settle for their terms or the manager throws in the towel to offer you a good deal.

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CarExpert

FEBRUARY 17, 2024

The truth is you can’t go wrong with either, but in years to come long after Cayman and Boxster are powered solely by electricity, it’s the manual that’s going to pull the big bucks on the used-car market. The Porsche 718 Cayman is covered by a three-year, unlimited-kilometre warranty. Here’s the thing.

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CarExpert

FEBRUARY 6, 2024

Sure this isn’t an outstanding figure in van terms, but compared to dual-cab utes this is considerably more cargo capacity. Is this vehicle worth considering in a ute-dominated market? This makes a lot of sense in right-hand drive markets like Australia because the door is on the kerbside. Read along to find out.

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Carcloud Auto Group

FEBRUARY 27, 2025

On the other hand, the Toyota Camry doesnt lag behind in terms of performance. In terms of resale value, both the Honda Accord and Toyota Camry have established themselves as strong contenders. Each vehicle has its unique strengths, and customer reviews reflect the diverse needs and desires of drivers in the midsize sedan market.

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Your Car Buying Advocate

JULY 31, 2023

We’ll explain these terms in a way that’s easy to understand, so the next time you’re at the dealership, you’ll feel like a car-buying expert. MSRP and Invoice Price Let’s start by learning two important terms: MSRP and Invoice Price. In today’s market, dealerships are adding markup’s.

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Car Examer

MARCH 4, 2024

Buying a used car can be an exciting yet intricate process, especially when exploring the vibrant market in England. Trustworthiness of the Trader: Established Reputation: When buying from a trader, opt for well-established firms with a positive reputation in the automotive market.

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Carscoops

FEBRUARY 4, 2025

To get the extended warranty, owners must service their cars at a Nissan dealership. Mitsubishi Australia offers a similar 10-year warranty that also requires dealer services. If you live in the US and buy a new Nissan, you’ll receive a 3-year/36,000-mile limited warranty. Peace of mind that Nissan has your back.

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