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As dealerships aim to clear their lots of older inventory, they often offer substantial markdowns, trade-in incentives, and financing deals to attract buyers. Sales Quotas: Many dealerships operate under sales goals set by manufacturers. Financing Offers: Attractive financing terms, like 0% APR or deferred payment options.
Buyers who complete a financing pre-approval are more serious and ready to buy, making them high-quality leads. An effective CRM will identify customers who are ready for a vehicle upgrade, need service maintenance (open recalls), or could be interested in additional products like extendedwarranties or accessories.
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