Nissan Allows Dealers To Sell Cars At A Loss, Up To 15% Below Invoice
Carscoops
MAY 9, 2024
This has led the automaker to a new plan, allowing dealers to advertise prices that are 10-15 percent below not just MSRP but also invoice. In-house financing is a crucial piece of that since dealers make extra cash on the back end. Leveraging trade-ins is another way to make back some cash.
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