Where Your Dealership Customers are Going & How to Meet Them There
Automotive Mastermind
APRIL 21, 2023
For dealers, customer retention is a crucial factor for sustained growth and success. Studies have shown that it’s generally more cost-effective to retain an existing customer than to acquire a new one. Plus, with the rise of “one-and-done” buyers, brand loyalty has diminished industry-wide. In order to stay ahead of customer defection and build loyalty, dealerships must know where their customers are in their buying journey and understand their needs and preferences.
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