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The 2023 Women Automotive Summit, hosted by Women Automotive Network, has been deemed a resounding success, with the Network registering a record number of attendees at its first in-person event since 2019! With 350+ visitors, nearly 800 online attendees and 31 speakers, the Summit welcomed a vast array of automotive professionals, all of whom flocked through the doors in their numbers to embrace the unique opportunity to meet the next generation of leaders and network with current industry ro
Trade shows can offer businesses the single best form of marketing: one-on-one contact in a highly charged selling atmosphere. Combine that with music, entertainment, and maybe a little caffeine (or alcohol), and you have the opportunity to close a lot of business. Your actual booth space is a key component in that success. No matter the size or location of your booth, treat this piece of real estate as your own personal storefront.
Buying a used van can be a smart decision for your business, as it can save you money, give you more options, and offer you flexibility. However, buying a used van also requires careful research, comparison, and negotiation to ensure you get the best value for your money. In this article, we will also cover some of the benefits of buying a used van, as well as some of the common pitfalls to avoid.
As consumers’ buying habits change and customers increasingly shop around, dealers are facing a new challenge – and growing opportunity – to provide an excellent dealership customer experience (CX) that checks all the boxes of the modern buyer. In the past, pricing and selection played a major role in buyers’ purchasing decisions; however, as new and used vehicle costs remain high and interest rates rise, the dealership experience is playing a progressively bigger role in buyers’ purchasin
While it seems as if the electric vehicle is not a new phenomenon, the EV market is in its infancy compared to the internal combustion engine vehicle market. The latter has a history of well over a century, while the former has been just a sliver of the American vehicle market until just recently. Of course, by its very nature, the used electric vehicle market lags the new EV market.
In the automotive industry, the showroom's gleaming promise has shifted to the digital realm of search engines. This article delves into the integral role of Search Engine Optimization (SEO) in this transition, enhanced by the precision of Artificial Intelligence (AI). It offers insights into AI-powered SEO strategies, providing car dealerships the power to navigate digital landscapes effectively, conquer challenges and utilize AI's potential in shaping the future of the automotive market.
Tune in to these zen audiobooks and tune out the noise that keeps you from finding your way home Here Come The Nothing Heads Written by Terry Lancaster Narrated by Edoardo Ballerini Published by the Coalition for Human Kindness Last year, I went down the zen audiobook rabbit hole. I mean all the way down. Up until then, the only audiobooks I'd ever listened to were on cassette tapes.
Autumn brings the brilliant colors of fall foliage, pumpkin spice added to a variety of drinks and dishes and a multitude of vehicle accidents. CARFAX confirmed that last point, as the vehicle history report provider pointed out that fall is the time when vehicle crashes occur most often. Although many might assume that winter is the most accident-prone season, CARFAX said more than 72% of U.S. drivers — roughly 170 million — live in states where fall is the peak season for accident damage.
In today’s competitive automotive market, customers often enter showrooms without a specific brand in mind. Many rely on dealerships and sales reps to help them compare vehicles and make informed purchasing decisions. As a result, being able to provide useful information and a supportive service can influence sales outcomes. JATO’s Carspecs API is a solution that enables dealerships to directly compare vehicles from more than 50 brands.
Automotive email marketing campaigns are often overlooked, but they shouldn’t be. Many dealerships don’t understand the importance of this simple advertising method, so they simply choose to ignore it instead. Whether you are currently running email campaigns that are ineffective or you aren’t using them correctly, we are ready to help. Here are five ways to get your email marketing plan back on track. 1.
Cox Automotive Chief Economist Jonathan Smoke joins CarDealershipGuy Podcast to discuss the state of auto lending and what’s to come, how interest rates are impacting the car industry, the No. 1 issue for car shoppers right now, the best and worst car deals on the market, what a UAW strike could mean for the auto … Continued The post CarDealershipGuy Podcast: What’s Next for Car Prices and Auto Lending?
Folks still need personal vehicles. And for many, the used-car market is the only or best option. That’s one way to explain why year-to-date used retail sales through August have climbed 4.5% — growth that has occurred despite the headwinds of high prices and steep interest rates, says Cox Automotive. “Slightly lower used-vehicle prices, coupled […] TO READ THE FULL STORY BECOME A MEMBER Login The post Used-car sales continue year-to-date rise, despite headwinds appeared first on Auto Rema
Welcome to the future of automotive marketing. Uncover the latest developments on our platform, featuring enhanced compliance, optimized site speed, and the highly anticipated introduction of our Design Studio. While summer may be ending, a new era of game-changing products is just getting started at DealerOn! We’ve got tons of great new products and features designed to enhance the digital.
Automotive email marketing campaigns are often overlooked, but they shouldn’t be. Many dealerships don’t understand the importance of this simple advertising method, so they simply choose to ignore it instead. Whether you are currently running email campaigns that are ineffective or you aren’t using them correctly, we are ready to help. Here are five ways to get your email marketing plan back on track. 1.
As the final quarter of the year approaches, car dealerships are gearing up for their Q4 marketing campaigns. This season presents a golden opportunity to boost sales and clear out inventory before the year-end. To maximize their efforts, car dealerships should consider targeting three trending audiences: EV buyers, Model Year End shoppers, and those interested in expiring inventory.
CBT News, Sept. 19, 2023 – Encouraging news of improving sales and affordability over the third quarter arrived amidst a backdrop of concern over a possible labor strike as the deadline for United Auto Workers leaders and Detroit-Three car manufacturers to negotiate a contract drew steadily closer. Now, 13,000 employees are staging a walkout at Stellantis, … Continued The post How the United Auto Workers Strike Could Impact Q4 Sales — Jonathan Smoke | Cox Automotive appeared first on Cox A
In the world of automotive digital marketing, we all know how important it is to stand out from the crowd. However, video ads aren’t always the ideal solution. In some cases, you might find that cinemagraphic ads are more effective. But, what are these automotive ads and how should they be used? We take a closer look. What is a Cinemagraphic Ad? The first time we heard the word cinemagraph occurred back in 2011.
As the final quarter of the year approaches, car dealerships are gearing up for their Q4 marketing campaigns. This season presents a golden opportunity to boost sales and clear out inventory before the year-end. To maximize their efforts, car dealerships should consider targeting three trending audiences: EV buyers, Model Year End shoppers, and those interested in expiring inventory.
In the ever evolving and highly competitive world of automotive dealerships, one thing remains constant: the need for strategic lead generation. Strategic automotive lead generation is the engine that keeps dealerships moving forward. Picture a race where each participant relentlessly vies for first position and the finish line represents coveted customers who are ready to invest in a vehicle or purchase service offerings.
Jim Fitzpatrick: I wanna thank you so much for taking the time out of your busy schedule to join me here in the studio and as well as you, Phil, I know that you’re zooming in here as we do nowadays, so thank you so much for joining us as well. Jim Fitzpatrick: Ted, let me kind of start with. Read More The post Creating Digital Solutions for a New Age of Automotive Retail appeared first on ActivEngage.
In the world of automotive digital marketing, we all know how important it is to stand out from the crowd. However, video ads aren’t always the ideal solution. In some cases, you might find that cinemagraphic ads are more effective. But, what are these automotive ads and how should they be used? We take a closer look. What is a Cinemagraphic Ad? The first time we heard the word cinemagraph occurred back in 2011.
Exciting News from Conicelli Autoplex! Dear Conshy community, We are thrilled to announce that Conicelli Autoplex has once again secured the titles of "Best Car Dealer - New Cars" and "Best Car Dealer - Used Cars" for BEST OF CONSHY 2023, presented by MoreThanTheCurve.com! Your unwavering support has powered us through 2023, and we've triumphed over the challenges of 2020.
Baltimore, MD – CallRevu, the distinguished leader in automotive communication solutions, proudly welcomes Steve Dalton as its new Chief Financial Officer (CFO). With an illustrious career spanning over fifteen years, marked by successful financial leadership in the technology and SaaS sectors, Dalton’s appointment heralds a pivotal moment for CallRevu’s expansion and financial prowess.
Imagine this: You recently purchased a brand new smartphone. It’s got the hottest features, a sleek design, and the latest tech and it has quickly become an essential part of managing your day-to-day life. But, strangely, even though you just purchased the device a week ago from your local supplier, you are seeing ads from that same store offering a deal on the exact smartphone that is already in your hand all over your social accounts as if the digital world is trying to sell you something you
Automotive email marketing campaigns are often overlooked, but they shouldn’t be. Many dealerships don’t understand the importance of this simple advertising method, so they simply choose to ignore it instead. Whether you are currently running email campaigns that are ineffective or you aren’t using them correctly, we are ready to help. Here are five ways to get your email marketing plan back on track. 1.
As a dealer, stop riding the wave or you will end up beached! Look at today’s used-vehicle retail market from the consumer’s perspective: The news has been telling the public they’ve been paying inflated prices for used cars for the last three years. The latest news? Vehicle values are softening and consumers should see lower prices. The costs involved with average market pricing your inventory are deals, gross profit and aging.
The market for electric vehicles is growing, and the key to that growth will be “a better product at a better price,” according to Bank of America senior automotive analyst John Murphy. In his keynote presentation of Bank of America’s third annual EVolution electric vehicle summit — a virtual event to discuss the latest trends in electric vehicles and environmental sustainability with industry experts — Murphy said last year’s EV growth from.
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