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The Gift of a New Ride: Unwrapping the Joy of Holiday Car Gifting As the holiday season approaches, the spirit of giving takes center stage, prompting us to seek unique and thoughtful presents for our loved ones. In this blog […] The post The Gift of a New Ride: Unwrapping the Joy of Holiday Car Gifting appeared first on Get My Auto.
An overwhelming percentage of car dealers who use digital retailing tools are reporting encouraging results, according to the latest research by Cox Automotive. The company’s 2023 Digitization of Car Buying Study found 90% of dealers said digital retailing has positively impacted at least one area of their business, with customer satisfaction/experience, customer relationships, ease of completing deals, time spent completing deals, employee workflows and staff efficiency all cited by more than 7
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The Tesla Semi launch event was held on November 16th, 2017, exactly six years ago last week. At the end of that launch event, Elon Musk had a signature “one more thing” that was the unveiling of the incredible second-generation Tesla Roadster. Back then the car was promised to be delivered in 2020, which obviously… Read more.
The average car buyer visits an average of five websites during their research process. One of the best ways you can ensure your dealership’s website is the last website they visit before submitting a lead is to offer fast and frictionless options for finding their ideal vehicle. Not all car buyers have the same priorities when looking for their next.
The average car buyer visits an average of five websites during their research process. One of the best ways you can ensure your dealership’s website is the last website they visit before submitting a lead is to offer fast and frictionless options for finding their ideal vehicle. Not all car buyers have the same priorities when looking for their next.
Google Ads are an incredible way to reach your target audience. Due to the many different ad types offered, it can be overwhelming to use. In this article, we cover all of the different types of Google Ad campaigns.
Two of the experts at Experian Automotive — John Howard and Kirsten Von Busch — spent part of their time at Used Car Week discussing electric vehicles for this episode of the Auto Remarketing Podcast. Howard and Von Busch recapped what the industry has learned about EV retailing and more this year. The conversation can be found in the window below. The post PODCAST: What we’ve learned about EVs in 2023 appeared first on Auto Remarketing.
Ford’s EV dealer requirements have caused a bit of drama since they were announced in late 2022. With EV sales slowing , some dealers are getting antsy at the thought of sinking thousands or even millions of dollars into a lukewarm EV market. Still, 2,000 dealers bought into the program. Now, Electrek reports,… Read more.
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Welcome to the future of driving! At Own a Car Fresno, we're excited to guide you through the innovative technology transforming today's automotive world. From enhanced safety features to connectivity and entertainment advancements, modern vehicles are more than just means of transportation; they're your partner on the road. 1. Advanced Safety Features: Safety is paramount, [.
Influencer marketing has become an essential tool for many businesses to effectively connect with their target audience, enhance brand visibility, and drive sales. For automotive dealerships, leveraging influencer marketing can be particularly impactful in capturing potential buyers’ attention and humanizing your brand in a competitive market.
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Tesla is offering a $1,000 discount to Cybertruck reservation holders who place an order or lease for another model. The new discount does raise a few questions in the wake of the Cybertruck Delivery Event. Why would someone purchasing a Cybertruck want to buy another vehicle immediately? How long are reservation… Read more.
As an auto dealer general manager, you’re responsible for everything from bringing the newest inventory onto the lot to making sure the employee bathroom gets cleaned. No matter what you’re dealing with today, somehow, some way, all of it contributes to the one overarching goal of the business: making sales. And when it comes to the bottom line, one of the biggest parts of your mission is training and coaching your team into world-class closing machines.
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You’ve hired some wonderful people to help your dealership sell vehicles, but the numbers just aren’t where they should be. Why are the KPIs not spiking? The first place to look is training. Talent is important, but if it’s not supported by disciplined on-brand messaging even the best team is going to struggle. Every dealership needs training programs that are reliable, data-driven, and based on real-world feedback, but a lot of programs are just well-packaged videos, dull slideshows, or impers
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