Automotive Mastermind

JUNE 23, 2023

Halfway through 2023, automotive dealers are continuing to deal with ongoing inventory shortages and, as a result, diminished customer loyalty. Now amid inflation and rising interest rates, it’s more imperative than ever that dealers analyze ongoing trends to better understand changing buying behaviors and strategize for upcoming months. For dealers to learn from past experiences and strategize for future success, dealers need to identify emerging trends and swiftly adapt to evolving marke

Retail 52

Retail Sales Dealerships Finance 52

Auto Remarketing

JUNE 23, 2023

Customer satisfaction with the vehicle purchase process rose to a record high in May even as rising interest rates loomed as a potential problem, according to research by CDK Global. CDK’s Ease of Purchase Scorecard for May showed consumer satisfaction hit 84%, matching the highest percentage recorded for the monthly survey of 350 consumers who purchased new vehicles within the past three months.

Dealerships 52

Dealerships Buyer Customer Automotive 52

MforceLA

JUNE 21, 2023

There are several benefits of buying a car from a used car dealership. These cars cost less, they have lower interest rates, and they have lived out most of their depreciable life. Furthermore, pre-owned cars have lower interest rates, and the likelihood of hidden fees is fairly low. However, there are a few things you must expect when buying a car from a used car dealership.

Dealerships 52

Dealerships Finance Extended Warranty Manufacturing 52

Dealer Authority

JUNE 21, 2023

Microsoft Automotive Ads empower dealers to showcase inventory attributes on Bing and Microsoft Audience Network. Benefits include reaching car shoppers closer to purchase, lower CPCs, and more leads/sales with Dealer Authority's innovation.

Automotive 52

Automotive Networking Sales Marketing 52

Flex Dealer

JUNE 20, 2023

We get it: independent car dealers don't always have it easy. Competing against large OEM franchise dealerships, who often have access to additional resources, funding, and inventory, can be a major challenge for used car dealerships. But we also believe strongly in supporting independent car dealerships and the value they bring to the automotive industry.

Marketing 52

Marketing Dealerships Automotive 52

DealerOn

JUNE 19, 2023

AI continues to reshape the landscape of multiple industries and the world of digital marketing is no exception. Google has dramatically upped the ante by adding a variety of new AI features to Google Ads. These new additions offer some exciting opportunities for dealerships, and we break them down for you in this edition of DealerOn University. Google unveiled a.

Automotive 52

Automotive Dealerships Marketing 52

Auto Remarketing

JUNE 17, 2023

Electric vehicles continue to gain the acceptance of new-vehicle shoppers — but it’s not happening rapidly, according to a new survey. The J.D. Power 2023 U.S. Electric Vehicle Consideration Study found 26% of shoppers said they are “very likely” to consider purchasing an EV, up from 24% in 2022. The percentage of shoppers who said they are “overall likely” to purchase an EV rose by the same two percentage points, from 59% last year to 61%.

Buyer 40

Buyer Automotive Marketing 40