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One of the biggest keys to success for dealers in the automotive industry is to consistently keep up with their buyers’ preferences. At Mastermind, various tips and tools are available to help dealers maintain control over their salesforce by adapting to the ever-changing behaviors throughout the industry. This is an especially important tactic to maintain in today’s automotive retail space as trends have evolved quicker than ever.
This week, we will feature two guest blog posts from our Data Analytics Program Manager, Dustin Lester, covering his work with the Automotive Standards Council that was presented at the Modern Retailing Conference in Palm Beach, FL, Nov. 13-15. Today in Part 2 of our blog takeover, Dustin will cover how ASC spec for GA4 applies to vendors, and best.
With fewer cars coming off the factory line and inventory shortages continuing to impact dealers, more car owners are keeping their cars longer. While this trend is less than ideal for new car sales, it presents a real opportunity for your service department to boost dollars per RO and increase profits. Garry Shirley, Performance Manager at Dealertrack DMS, recently sat down with a diverse panel of dealers to discuss a shift in focus toward fixed ops. ( Watch the discussion here. ) Building Rapp
Auto Broker: Should I Use One? This question, are car brokers worth it gets asked often. Should I use an Auto broker (otherwise known as a Car Broker)? Consumers also want to know if an auto broker will save them money, find them the vehicle they want, if they’ll do it without the typical stress and if there’s another solution or alternative to a car broker out there.
This week, we will feature two guest blog posts from our Data Analytics Program Manager, Dustin Lester, covering his work with the Automotive Standards Council that was presented at the Modern Retailing Conference in Palm Beach, FL, Nov. 13-15. Today in Part 1 of Dustin’s blog takeover, he will give some context and history to Google Analytics 4 and the.
Everyone reaches a stage where they need to upgrade their car based on their needs. But should you buy from a private seller or through a registered car dealer? At first glance, the sensible choice seems to be a private seller. There is no pressure to buy, you can look in your own time, meet the owner and understand how they have treated the car, and the price is generally cheaper.
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