Automotive Mastermind
APRIL 13, 2023
Success in the automotive industry requires personalized marketing and sales strategies that recognize each buyer’s unique needs and preferences, at every stage of the buying journey. As lingering effects of the inventory shortage push buyers to wait longer and drive further to purchase a vehicle, proactively engaging and nurturing buyers has become more important than ever.
Auto Blog
APRIL 14, 2023
Filed under: Commerce , Maintenance , Ownership Continue reading Best OBD2 scanners of 2023 Best OBD2 scanners of 2023 originally appeared on Autoblog on Fri, 14 Apr 2023 13:00:00 EDT. Please see our terms for use of feeds.
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ForceMarketing
APRIL 13, 2023
The automotive industry has evolved significantly in recent years, with the online marketplace becoming a critical space for auto shoppers. Today’s consumers are increasingly turning to the internet to research, compare, and purchase vehicles. In this digital landscape, automotive businesses need a winning strategy to attract and retain customers, and a Customer Data Platform (CDP) can be the key to success.
Flex Dealer
APRIL 13, 2023
Your vendors aren’t partners if they are holding your data hostage. They are your enemies. There, I said it! Imagine if your doctor wouldn’t give you a copy of your medical records or if your hockey coach wouldn’t provide your stats; would that make any sense? Nope. That's why in this article, we're setting the record straight about why dealers have the right to ownership over their own data, plus providing several helpful tips for taking back what's rightfully yours.
DealerOn
APRIL 13, 2023
In their continuing quest to perfect the search engine, Google is unrolling significant updates to their algorithm. The headline is the change made to their E-A-T acronym—there’s another E in there now—but there are several changes that concern any dealership trying to succeed in the competitive world of SEO. E-A-T E-A-T is Google’s way of prioritizing websites that have similar.
Activengage
APRIL 11, 2023
Being a successful car salesperson requires more than just a desire to sell cars and make money. When you're selling cars, you aren't just selling the vehicle that is getting your customers from Point A to Point B. You're selling them an extension of their lifestyle, a reflection of themselves. This might sound a bit too deep, but it's basic. Read More The post Car Sales Tips for Beginners appeared first on ActivEngage.
Auto Express
APRIL 13, 2023
The BYD Dolphin doesn’t excel when it comes to driving thrills, but higher trim versions are brilliant value for money
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