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Automotive manufacturers are moving towards mass personalization to dealerships, offering expanded self-serve options on their website. This modern trend is causing every element in the automotive retail industry to get a lot more personal. In an industry that provides numerous unique products, options and trims to choose from, this evolution in the buying journey is empowering customers to find the exact vehicle they’re looking for.
Kia dealers now have access to the most advanced lead generation technology on the market with the Cosmos platform. Cosmos is a native e-commerce platform that exposes payments to car shoppers the moment they arrive at your Kia website. Cosmos leverages an open retailing experience that showcases lease and finance payments or mirrors the payments offered by third party digital retailing.
Dealers are learning now more than ever just how important automotive segmenting, targeting, and positioning can be for success in the automotive sales business. The auto industry is constantly changing, as dealers across the nation continue to face inventory shortages , diminished customer loyalty, and increased competition. Incorporation of predictive analytics into automotive marketing makes all the difference when attempting to reach prospects in hopes of acquiring them as a customer in the
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