Why Dealers Should Focus on Customer Communication
Automotive Mastermind
MAY 26, 2022
With new and used vehicle transaction prices plateaued at historic highs and OEM incentives limited, some auto dealers are considering pumping the brakes on their marketing efforts in 2022. At the same time, diminished customer loyalty and extended path to purchase due to production delays and inventory shortages are emphasizing why it’s so important for dealers to stay in consistent communication with customers.
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