The Business Benefits of Easy-to-Use Technology
DealerTrack Insights
JULY 5, 2022
Retail technology changes fast. As car shoppers continue to evolve their preferences, they increase their demands for dealerships to keep up. Despite the pace of change and the pressure from consumers, many dealers aren’t in a rush to refresh their old technologies—especially their Dealer Management System. After all, change is difficult and many dealership employees aren’t excited about having to learn new tools, systems, and processes.
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