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CarDealershipGuy Podcast, May 12, 2023 — Cox Automotive Chief Economist Jonathan Smoke joins CarDealershipGuy for a wide-ranging discussion on the automotive industry covering inventory, pricing and how the pandemic has permanently transformed the industry and more. Here’s the rundown: The post Vehicle Shortages Explained, Car Price Predictions & That Time CDG Bought 50 Chevys — Jonathan Smoke appeared first on Cox Automotive Inc.
Amid ongoing inventory shortages throughout the auto industry, it’s easy to understand why dealers are looking for new ways to continuously generate revenue, especially as these shortages are expected to continue into at least late 2023 — and possibly even early 2024. Meanwhile, rising interest rates and high prices are pushing lower credit buyers and younger buyers out of market, according to S&P Global Mobility.
How your past customers perceive you is extremely important to bringing in new leads to your dealership and reputation management is critical (see what we did there?) to keeping them satisfied with your service. In this edition of DealerOn University, we take a closer look at reputation management and what it means to your dealership. What is reputation management?
You suddenly lose your top auto mechanic, leaving you without expertise across a wide range of car manufacturers. What’s the first thing you do? Most likely, you quickly create a job advertisement, interview everyone that applies (note: the pool of applicants is bound to be small), and hire someone that, at best, has mediocre skills. Yes, there is a shortage of qualified auto repair mechanics, and it’s only going to get worse.
On July 1, 2023 the marketing measurement landscape will change dramatically when Google sunsets the current version of Google Analytics (known as Universal Analytics) which has been in place since 2012, in favor of their new service – Google Analytics 4 (aka GA4). It’s important to understand that GA4 isn’t just a slightly updated version of the Google Analytics experience that you’ve been using to collect and organize data for the past decade.
In today's fast-paced digital world, it can be challenging for car dealers to stand out and be memorable. The competition is fierce, and customers are bombarded with ads and marketing messages at every turn. So, how can car dealers create marketing that sticks in customers' minds? Here are five expert tips to help you make your marketing campaigns more memorable and effective.
The automotive industry is in an exciting new era! It's the era of utilizing technology to help improve the customer experience in the world of car sales. One critical aspect of this technology is the integration between different software systems used by dealerships. It's imperative that all of your technology plays nice to ensure the most streamlined customer experience -.
Car thefts are a growing problem across the country. According to recent reports, car thefts have been on the rise in the last few years. While the reasons for the increase are not entirely clear, it’s evident that car theft is a serious issue that all car owners should be aware of. In this article, we’ll explore the potential reasons for the increase in car thefts, what cars thieves are targeting, and offer tips to help prevent car theft.
Car thefts are a growing problem across the country. According to recent reports, car thefts have been on the rise in the last few years. While the reasons for the increase are not entirely clear, it’s evident that car theft is a serious issue that all car owners should be aware of. In this article, we’ll explore the potential reasons for the increase in car thefts, what cars thieves are targeting, and offer tips to help prevent car theft.
Wouldn’t it be nice if software could eliminate the day-to-day management of your vehicle repair shop, while unlocking your shop’s full financial potential? If you’ve been searching for a solution that has the power to reinvent vehicle inspection, quickly create accurate quotes, expedite financial reporting, deliver the experiences that drive repeat business, put you on the road to long-term profitability… and much more – look no further.
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