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As ongoing auto inventory shortage challenges fuel fierce competition for customers and pre-owned acquisitions, buyer expectations are changing, driving diminished loyalty and tightening dealership margins industry wide. At the same time, dealers have new opportunities to grow their customer base, sales and service revenue – if they can adapt and create an efficient and effective sales strategy.
With the ever-changing landscape of Google Search rankings it’s never a bad practice to stop and review your dealership’s Search strategy. Check out the top factors Google uses to determine search ranking and find out how to leverage them for your dealership website. SEO can be boiled down to a single question: What is Google looking for in a website?
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