Dealers finding positive impact from digital retailing tools, study shows
Auto Remarketing
NOVEMBER 27, 2023
An overwhelming percentage of car dealers who use digital retailing tools are reporting encouraging results, according to the latest research by Cox Automotive. The company’s 2023 Digitization of Car Buying Study found 90% of dealers said digital retailing has positively impacted at least one area of their business, with customer satisfaction/experience, customer relationships, ease of completing deals, time spent completing deals, employee workflows and staff efficiency all cited by more than 7
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