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In recent years, artificial intelligence (AI) has transformed various industries, including healthcare, finance, and e-commerce. Now, the automotive industry is also seeing an influx of AI-powered solutions, with chatbots and virtual assistants leading the way in revolutionizing the car buying experience. Car dealerships have been using traditional marketing and sales techniques for decades, but the advent of AI engines like ChatGPT can help them streamline and personalize the process for consum
Dealerships of every size and type are undoubtedly familiar with metrics and dashboards. A significant portion of their daily routine is likely spent reviewing dealership performance reports and data, whether it’s their: CRM DMS Sales platform However, are the metrics your dealership is tracking relevant to your daily decisions? Are they providing actionable and useful insights beyond tracking how many deals have closed?
CBT News, April 26, 2023 – As the industry adapts to an unfamiliar automotive landscape, what new challenges will dealers need to face? On this episode of Inside Automotive, Brian Finkelmeyer, senior director of new car solutions at Cox Automotive, joins anchor Jim Fitzpatrick to discuss the most important takeaways from the last three months … Continued The post Affordability, EVs, and Digital Retailing: Q1 Performance Sheds New Light on Old Topics – Brian Finklemeyer appeared first on Co
The Sales Objections You Need to Master In 2023 By Susan Gaytan Apr 26, 2023 10:46 pm Facebook Twitter LinkedIn Climbing interest rates and fluctuating used car prices have brought on new fears and doubts for car shoppers this year. Being proficient with these objections is essential for sales teams to survive and thrive in the current market. When it comes to converting sales prospects, here are the top three sales objections I hear reps struggle with along with some pro-tips on how to effecti
If your dealership is looking for an effective way to reach customers, SMS marketing is a tool you need to consider. SMS marketing, also known as text message marketing, is a powerful way to communicate directly with customers in a timely and personal way. E-mail marketing is a cost sink. Most businesses continue to use e-mail as their de. The post The Power of SMS Marketing for Dealerships appeared first on DealerOn.
Whether you are the parent of a teen driver or you are a teen driver yourself, safety is the most important thing. New drivers who are adults should also focus on staying safe when behind the wheel. If you are interested in learning how new drivers can stay safe on the road, continue on. In. Read more The post Essential Tips for Staying Safe Behind the Wheel as a New Driver appeared first on Sarasota Car Sales.
For dealers, customer retention is a crucial factor for sustained growth and success. Studies have shown that it’s generally more cost-effective to retain an existing customer than to acquire a new one. Plus, with the rise of “one-and-done” buyers, brand loyalty has diminished industry-wide. In order to stay ahead of customer defection and build loyalty, dealerships must know where their customers are in their buying journey and understand their needs and preferences.
For dealers, customer retention is a crucial factor for sustained growth and success. Studies have shown that it’s generally more cost-effective to retain an existing customer than to acquire a new one. Plus, with the rise of “one-and-done” buyers, brand loyalty has diminished industry-wide. In order to stay ahead of customer defection and build loyalty, dealerships must know where their customers are in their buying journey and understand their needs and preferences.
By Bill Brower, Vice President, Industry Relations, Solera, Inc. Earth Day is just around the corner, and the Graham Marsh family of Alabama couldn’t be more excited to celebrate this annual day of environmental recognition at their nature preserve by broadening awareness of the need to protect the Earth’s natural resources for generations to come. To whom much is given, much is indeed expected and required.
Do shoppers need a car now? Like, right now? Sure, people WANT cars now; but are they able to buy a car now? Buying a car these days can be quite an investment. Perhaps more so than usual. Especially a new car. According to Kelly Blue Book: "The average new car in America sold for $48,763 in February (2023)." The. Read More The post Are Shoppers in the Market to Buy a Car Now?
Find out how the Cosmos website platform helps McKie Ford Lincoln give their customers the ultimate car buying experience. Cosmos Drives Results McKie Ford Lincoln upgraded to DealerOn’s revolutionary platform Cosmos in 2021, enticed by Cosmos’ Search Results page, Shop-By-Payment options, and native applications. “The Cosmos platform is a breeze to work with.
Filed under: Commerce , Maintenance , Ownership Continue reading Best OBD2 scanners of 2023 Best OBD2 scanners of 2023 originally appeared on Autoblog on Fri, 14 Apr 2023 13:00:00 EDT. Please see our terms for use of feeds.
The automotive industry has evolved significantly in recent years, with the online marketplace becoming a critical space for auto shoppers. Today’s consumers are increasingly turning to the internet to research, compare, and purchase vehicles. In this digital landscape, automotive businesses need a winning strategy to attract and retain customers, and a Customer Data Platform (CDP) can be the key to success.
Your vendors aren’t partners if they are holding your data hostage. They are your enemies. There, I said it! Imagine if your doctor wouldn’t give you a copy of your medical records or if your hockey coach wouldn’t provide your stats; would that make any sense? Nope. That's why in this article, we're setting the record straight about why dealers have the right to ownership over their own data, plus providing several helpful tips for taking back what's rightfully yours.
Success in the automotive industry requires personalized marketing and sales strategies that recognize each buyer’s unique needs and preferences, at every stage of the buying journey. As lingering effects of the inventory shortage push buyers to wait longer and drive further to purchase a vehicle, proactively engaging and nurturing buyers has become more important than ever.
The Motor Trader Independent Dealer Awards honour and celebrate the very best in the Independent Motor Sector, aimed at independent, non-franchised dealers with single or multiple sites. Giving smaller businesses publicity, recognition and reward for their hard work and the standard of excellence they achieve. We have chosen THREE categories we believe would be a great choice for you to enter this April.
In their continuing quest to perfect the search engine, Google is unrolling significant updates to their algorithm. The headline is the change made to their E-A-T acronym—there’s another E in there now—but there are several changes that concern any dealership trying to succeed in the competitive world of SEO. E-A-T E-A-T is Google’s way of prioritizing websites that have similar.
Being a successful car salesperson requires more than just a desire to sell cars and make money. When you're selling cars, you aren't just selling the vehicle that is getting your customers from Point A to Point B. You're selling them an extension of their lifestyle, a reflection of themselves. This might sound a bit too deep, but it's basic. Read More The post Car Sales Tips for Beginners appeared first on ActivEngage.
The automotive industry has evolved significantly in recent years, with the online marketplace becoming a critical space for auto shoppers. Today’s consumers are increasingly turning to the internet to research, compare, and purchase vehicles. In this digital landscape, automotive businesses need a winning strategy to attract and retain customers, and a Customer Data Platform (CDP) can be the key to success.
CarData is excited to announce our recent partnership with the American Cancer Society (ACS) in Miami-Dade County. As a company that values giving back to the community, we are thrilled to collaborate with an organization that significantly impacts the lives of individuals and families affected by cancer. The ACS is a national nonprofit organization dedicated to fighting cancer and supporting those affected by the disease.
Dealerships using data and equity mining tools for sales and profits may miss out on other opportunities if they don’t use these tools in other parts of their business. Some dealers may even overlook using these tools, as ways to increase service revenue, or equity mining tools to identify customers who may benefit from a lease or finance offer.
We took advantage of the blustery Q1 winter months to scale important tech updates that will power your dealer websites, inventory, and business goals through Q2 and beyond. Take a look at these 5 exciting recent launches (which are just the tip of the iceberg), and keep your eyes on your inbox for more exciting Flex Tech updates that are all designed to keep things easy for our Dealer Partners.
As a dealer understanding the power of brand perception when buying exotic cars is one of the strongest influences. Exotic cars are a symbol of luxury and status, the perception of the brand plays a significant role in influencing consumer behavior when purchasing one. Brands such as Lamborghini, Ferrari and The post The Power of Brand Perception When Buying Exotic Cars appeared first on Car Buyers Info.
Technology should propel your dealership forward, not hold it back. Too often, however, new tools are so complex, so hard to learn, and so slow to provide support that they actually do more harm than good. DMS platforms have earned this exact reputation—that of a technology tool that brings businesses down rather than bolstering their success. For a tool so central to your dealership’s operation, that level of performance is entirely unacceptable.
When shopping for a vehicle there's always a few things to consider. And while your budget and monthly payment are usually at the top of the list, the local area where you live, and work can also play a part when deciding what type of vehicle is best for you. If you live in a more rural area, you probably don’t find yourself often dealing with narrow streets or tight parking spots, however for urban commuters, it can be a part of daily life.
How Much Should You Save For Car Maintenance? Davey Auto Sales wants to help people get the most out of the vehicles they take home from our facility. While we may not have a proper service center, that doesn’t mean we don’t see the value in regular vehicle maintenance. Part of owning a vehicle is being able to properly maintain it to get the most out of the purchase.
In a recent LinkedIn post , Chris Walker (CEO of Refine Labs ) exposes the reality behind false ad attribution and how it allows marketers to report inflated and inaccurate ROI. In this blog post, we’ll address why this practice is detrimental to dealers and provide essential tips for scaling your marketing results by leveraging one simple overarching principle.
Psychology of Buying Exotic Cars & Understanding the Emotional Factors that Influence Client Buying Decisions Emotional responses can play a powerful role in clients exotic car decision-making process, often exerting more influence than logic and reason. This is because emotions are processed in a different part of the brain than The post The Psychology of Car Buying Exotic Cars appeared first on Car Buyers Info.
Up Your Gross – 10 Reasons They Should Lease I haven’t spent much time talking about leases. However, they can be a great way to up your gross profit and, ultimately, new-car sales commissions. Leasing new cars is one area that many salespeople pay little attention to. I don’t know […] The post Up Your Gross – 10 Reasons They Should Lease first appeared on Car Sales Professional.
Ed Lemco’s June 15, 2009 Commentary to Sales Tracking Members Tracking sales steps every day continues to prove that volume is not a product of reducing price. This is clearly evidenced by members in the group who are outselling their competition by a huge amount while maintaining profit margins as much as double what the competition appears to retain.
When Is the Best Time to Buy a Used Car? A lot of people seem to cling to outdated ideas of how to buy a car. There may have been a time when this was a combative process, but Davey Auto Sales believes in doing things as openly and transparent as possible. When our friends and family ask us, “When is the best time to buy a used car,” we have to tell them that things have changed.
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