June, 2023

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Summer Car Tips - Protecting Your Nissan from Sun Damage

Crest Nissan

Explore Nissan Inventory With the arrival of summer, many of us eagerly welcome the warmer weather and partake in outdoor activities. However, amidst our focus on safeguarding ourselves from the sun's harmful rays, we often overlook an important aspect: safeguarding our vehicles from sun damage. Extended exposure to intense sunlight can lead to various problems for your Nissan, including faded paint, cracked interiors, and reduced battery life.

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Mastering the Art of Finding the Perfect Used Car Dealer: Your Comprehensive Guide

3 Brothers Autosale

Unearthing the perfect used car is much like finding a hidden gem. It’s not just a transaction; it’s an experience, a journey. The dealer you choose significantly shapes this journey. Mastering the art of selecting the right used car dealer is thus an integral part of your car buying process. Understanding the Used Car Market: Your Guide The used car market is a bustling entity, an ocean of opportunities.

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Car Prices Are Starting to Ease as Pandemic Supply-Chain Issues Fade

Cox Automotive inc

Bloomberg, June 30, 2023 – The US new-car market is returning to pre-pandemic norms as supply-chain issues resolve, forcing carmakers to ramp up deals to sustain sales growth. The annual pace of new-car sales likely rose to 15.6 million in June, from 13 million a year ago, according to the average forecast of seven market … Continued The post Car Prices Are Starting to Ease as Pandemic Supply-Chain Issues Fade appeared first on Cox Automotive Inc.

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Consumer Duty for Car Dealers

Spidersnet

We’re now less than a month away from the Financial Conduct Authority’s (FCA) new Consumer Duty coming into effect. The FCA’s new regulations intend to create higher standards of care for consumers. The new Consumer Duty ensures that companies are putting the customers’ needs first, which can help to build loyalty and drive profits in a time of changing customer behaviour.

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How Dealerships Can Use Facebook Ads to Get Leads

Automotive Mastermind

In today’s fast-paced, digital-first world, automotive dealerships are constantly seeking innovative ways to connect with potential buyers and convert leads into sales. While traditional advertising methods still have their place, the power of social media cannot be ignored by dealership marketing teams. Facebook Ads specifically have emerged as a game-changer for automotive sales, offering an expansive user base and a wealth of targeting options that enable dealerships to reach their desi

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Keep your truck drivers on the road with proactive monitoring

Solera

Excessive drug and alcohol use in the U.S. negatively impacts almost every aspect of our society and economy. And the trucking industry is no exception, where positive drug test results are rising. In the first three months of 2023, truck drivers testing positive for marijuana increased by 9.2%. Also, many of these drivers have not enrolled in the return-to-work program.

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What’s New for Dealerships in Google Analytics 4

DealerOn

Major changes are coming to your website reporting starting July 1, 2023, with the official switchover to Google Analytics 4 from Universal Analytics. The change represents a seismic shift in the reporting landscape for dealerships. We dive into what your dealership can expect from the all-new Google Analytics 4 in this edition of DealerOn University.

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EV Inventory Reaches Critical Mass in U.S.

Cox Automotive inc

Automotive News, June 30, 2023 – Electric vehicles have reached critical mass, outpacing average days’ supply of gasoline vehicles at dealerships, according to Cox Automotive, but some dealers still need convincing. EVs are no longer exclusive to the new-vehicle market, said Chief Economist Jonathan Smoke. EV emergence in the used and wholesale market gives them … Continued The post EV Inventory Reaches Critical Mass in U.S. appeared first on Cox Automotive Inc.

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JD Power study finds new-car problems rising at record rate

Auto Remarketing

J.D. Power’s latest new-car quality study shows quality is on the decline — at a record rate. According to the J.D. Power 2023 U.S. Initial Quality Study, the number of problems per 100 vehicles (PP100) has risen by a record 30 PP100 over the past two years. The study reported an industry average of 192 PP100, an increase of 12 PP100 over the 2022 number, which was up by 18 PP100 over 2021.

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Rev up Your Summer in a Pre-Owned 2014 Dodge Viper Today

Sarasota Car Sales

There’s a fairly good chance that you’re familiar with the Dodge Viper. As one of the finest sports cars to ever grace the pavement, it’s the ultimate symbol of status and is well-known for its predilection for high-octane performance. There’s also a good chance that you’ve always wanted to own one and have your own. Read more The post Rev up Your Summer in a Pre-Owned 2014 Dodge Viper Today appeared first on Sarasota Car Sales.

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Road Trip Season: How to Achieve Summer Service Success

Dealer Inspire

Road trip season is here. 97% of people plan to travel by car for their summer vacations, which means you can boost your fixed ops revenue and customer loyalty by offering a service package for a safe and smooth road trip. * AAA April 19, 2023 Whether it’s a “Road Trip Ready” offer that bundles multiple services, or a “Buy 3 Get 1” tire deal — here are the top 5 things you should do to promote your summer campaign effectively: 1.

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Q2 Wrapped: State of Auto Retail Sales & Inventory

Automotive Mastermind

Halfway through 2023, automotive dealers are continuing to deal with ongoing inventory shortages and, as a result, diminished customer loyalty. Now amid inflation and rising interest rates, it’s more imperative than ever that dealers analyze ongoing trends to better understand changing buying behaviors and strategize for upcoming months. For dealers to learn from past experiences and strategize for future success, dealers need to identify emerging trends and swiftly adapt to evolving marke

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What to Expect When Visiting a Used Car Dealership

MforceLA

There are several benefits of buying a car from a used car dealership. These cars cost less, they have lower interest rates, and they have lived out most of their depreciable life. Furthermore, pre-owned cars have lower interest rates, and the likelihood of hidden fees is fairly low. However, there are a few things you must expect when buying a car from a used car dealership.

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New Cox Automotive Study: EV Consideration at Record High, but Dealers Feel Unprepared

Cox Automotive inc

ATLANTA, June 27, 2023 – Despite growing interest, a gap exists between consumer enthusiasm for electric vehicles (EVs) and their actual purchasing decisions, according to new research released today by Cox Automotive. The 2023 Path to EV Adoption: Consumer and Dealer Perspectives study also reveals a lack of EV readiness among U.S. automotive dealers regarding … Continued The post New Cox Automotive Study: EV Consideration at Record High, but Dealers Feel Unprepared appeared first on Cox

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Though still considerably higher than pre-pandemic, wholesale vehicle prices ease in June

Auto Remarketing

Average wholesale vehicle prices fell nearly 10% year-over-year last month and remain on the downward slope for June, according to the latest Kontos Kommentary analysis from ADESA chief economist Tom Kontos. Specifically, average wholesale prices were at $16,116 in May, which was down 2.2% from April and 9.7% softer than May 2022, Kontos’ report said.

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Accelerate Your Advertising Strategy with Microsoft Automotive Ads

Dealer Authority

Microsoft Automotive Ads empower dealers to showcase inventory attributes on Bing and Microsoft Audience Network. Benefits include reaching car shoppers closer to purchase, lower CPCs, and more leads/sales with Dealer Authority's innovation.

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8 Key Marketing Tips For Independent Car Dealers

Flex Dealer

We get it: independent car dealers don't always have it easy. Competing against large OEM franchise dealerships, who often have access to additional resources, funding, and inventory, can be a major challenge for used car dealerships. But we also believe strongly in supporting independent car dealerships and the value they bring to the automotive industry.

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Generative AI is Coming to Automotive Paid Search

DealerOn

AI continues to reshape the landscape of multiple industries and the world of digital marketing is no exception. Google has dramatically upped the ante by adding a variety of new AI features to Google Ads. These new additions offer some exciting opportunities for dealerships, and we break them down for you in this edition of DealerOn University. Google unveiled a.

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Attract the Best Dealership Auto Leads with Proactive Marketing

Automotive Mastermind

There’s no denying that automotive sales leads are the lifeblood of any dealership. Working in the field, some of the most common questions we hear from our dealers partners revolve around automotive leads and prospecting, including: · Where do qualified leads come from today? · How do you get more leads? · How do you convert prospective leads into sales?

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Cox Automotive Forecast: New-Vehicle Sales to Increase More Than 11% Year Over Year Through the First Half of 2023

Cox Automotive inc

Updated, July 6, 2023 – In the first half of 2023, the U.S. new-vehicle market has been surprisingly strong, with sales volume increasing more quickly than forecast as the industry’s inventory issues faded. Sales in June, as we’ve seen in many months prior this year, surprised to the upside, with volume beating the Cox Automotive … Continued The post Cox Automotive Forecast: New-Vehicle Sales to Increase More Than 11% Year Over Year Through the First Half of 2023 appeared first on Cox Auto

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Consumer satisfaction soars despite mounting credit issues

Auto Remarketing

Customer satisfaction with the vehicle purchase process rose to a record high in May even as rising interest rates loomed as a potential problem, according to research by CDK Global. CDK’s Ease of Purchase Scorecard for May showed consumer satisfaction hit 84%, matching the highest percentage recorded for the monthly survey of 350 consumers who purchased new vehicles within the past three months.

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CDP-Centric Strategy: A Key in a Post-Cookie World

ForceMarketing

CDP-Centric Strategy: A Key in a Post-Cookie World The digital advertising industry is going through a significant transformation with the upcoming demise of third-party cookies. This has led many marketers to search for solutions to maintain personalized advertising while ensuring data privacy. One solution to this problem is to adopt a Customer Data Platform (CDP)-centric strategy.

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DealerKnows Summer Camp Redefines the Automotive Conference

Activengage

The automotive conference. A vast hall of carpet, curtains, and creative booths conveying car-related commerce. This is undoubtedly the image that appears when we think of an automotive conference (your Digital Dealers, your NADAs), and there is nothing wrong with that! The format is conducive to learning on the go, getting information on new products and processes, and networking with.

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Who We Are: Kelly Schnarrs, Customer Success Manager II

DealerOn

Get to know Kelly Schnarrs, DealerOn Customer Success Manager II, in this one-on-one interview. She gave us the inside scoop on delivering a stellar customer experience, her passion for home projects, and an obsession with finding the perfect gift. What team are you on and what is your role at DealerOn? I’m on Team Leo, woot woot! My role is. The post Who We Are: Kelly Schnarrs, Customer Success Manager II appeared first on DealerOn.

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Start a Successful Trucking Business in Today’s Hot Consumer Market

Solera

How to start a trucking business With smart preparation and planning, you can become your own boss in the trucking business and share in the profits generated by a lucrative industry. In the next five minutes, we will reveal all you need to know about how to start a trucking company and how to get more loads. Trucking in the USA Delivering about 72.5% of all goods throughout the country, trucking is the backbone of the U.S. economy.

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Unleashing the Untapped Opportunity: Driving F&I Profitability with Sweet Spot Vehicles

Full Path

The automotive landscape has witnessed a remarkable growth in the number of sweet spot vehicles in operation. These vehicles, typically 6 to 12 years old, are in the optimum spot for aftermarket services such as brakes, suspension, and engine repair. Recent data reveals that nearly 35% of vehicles in operation fall within this sweet spot, […] The post Unleashing the Untapped Opportunity: Driving F&I Profitability with Sweet Spot Vehicles appeared first on PRO Consulting.

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COMMENTARY: Time is a better investment than money

Auto Remarketing

In today’s volatile automotive retail environment, it’s more important than ever for dealers to keep an eye on the money. Simply throwing money at something was never a good plan — now it’s a terrible one! Dealers need to find different, creative ways to generate quality store traffic and market exposure. Often, that means taking creative risks and maybe — just maybe — stepping outside your comfort zone.

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CDP-Centric Strategy: A Key in a Post-Cookie World

ForceMarketing

CDP-Centric Strategy: A Key in a Post-Cookie World The digital advertising industry is going through a significant transformation with the upcoming demise of third-party cookies. This has led many marketers to search for solutions to maintain personalized advertising while ensuring data privacy. One solution to this problem is to adopt a Customer Data Platform (CDP)-centric strategy.

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How to Work the Service Drive to Reignite Dealership Sales

Automotive Mastermind

In today’s increasingly competitive automotive retail industry, dealerships are always seeking innovative ways to increase sales and reach new buyers. While traditional methods like showroom displays and online advertising remain essential to dealership success, there is an often-overlooked goldmine right under their noses: the service drive. Wondering how to increase car sales with the service drive?

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Cosmos Platform Case Study: Bryan Easler Toyota

DealerOn

The Cosmos platform’s brand-new Search Results Pages, Vehicle Details Pages, and advanced features set the stage for shopper engagement to skyrocket on the Bryan Easler Toyota website. Headquartered in Hendersonville, North Carolina, Bryan Easler Toyota is dedicated to delivering an exceptional car buying experience to their customers. Already recognized in 2019 as a top dealership, Easler knew their digital presence.

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AI and Machine Learning Discussion Panel

Activengage

Simon Baker: So come up and join me here. We’re going to have a real deep conversation, I hope, around how sort of AI machine learning can be sort of really practically applied. But let’s first things first, introductions. So Roman, introduce yourself. Roman Sidorchuk: Thank you very much for the invite. Really looking forward to this conversation.

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As Inventory Concerns Begin to Fade, Economic Uncertainty and High Interest Rates Take Center Stage for U.S. Automobile Dealers

Cox Automotive inc

ATLANTA, June 7, 2023 – Overall dealer sentiment in the U.S. improved slightly in Q2 2023, according to the quarterly Cox Automotive Dealer Sentiment Index released today. The current market index is now at 45, up from 43 in Q1 but still below the threshold of 50, indicating that more dealers see the current auto … Continued The post As Inventory Concerns Begin to Fade, Economic Uncertainty and High Interest Rates Take Center Stage for U.S.

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The Key Strategies for Dealership Sales Professionals

Proactive Training Solutions

Maximizing Online Lead Conversion: The Key Strategies for Dealership Sales Professionals Susan Gaytan Jun 6, 2023 5:20 pm Facebook Twitter LinkedIn In today’s digital age, online leads play a crucial role in the success of dealership sales professionals. Converting those leads into satisfied customers requires a strategic approach and a focus on key performance numbers that drive profit.

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Being a Top Car Salesperson Starts in Your Head

CarSalesProfessional.com

Being a Top Car Salesperson Starts in Your Head What do you think is possible as a car salesperson? Is selling 12 cars a month your idea of success, or is it 20 cars a month? Is your opinion of being a successful car sales professional influenced by your co-workers […] The post Being a Top Car Salesperson Starts in Your Head first appeared on Car Sales Professional.

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Take Control During Uncertain Times

DealerTrack Insights

Whether the economy is lagging or booming, Dealertrack’s digital registration and title solutions help dealerships drive operational efficiency and cost savings from trade-in to vehicle sold.

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The value of video safety systems for fleet management

Solera

Fleet safety is one of your highest priorities as a transportation supervisor. A video safety system can be one of your most effective tools for protecting your drivers and your vehicles. Videos can help you monitor driver behavior, spot high-risk patterns, and take preventive steps. Video also can exonerate your drivers in collisions where they weren’t at fault, shielding your drivers from liability and saving your company money.

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AI Chatbots and Digital Retailing: How Do Customers Want to Communicate?

Activengage

Jim Fitzpatrick: As the industry moves further into a digital future, you need to be mindful of your digital experience. Joining us in the studio today is Ted Rubin, the Chief Executive Officer of ActivEngage, a people-powered web-based live chat and communication solutions provider to discuss the latest insights and trends into dealer to consumer conversations.

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