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New Nissan Inventory Nissan has just unveiled its new Z Racing Concept in preparation for this year's Fuji 24-Hour Race. These concept cars were designed as race cars. The new concept will be lightweight and agile while still providing the performance and handling those serious driver's demands. According to Nissan, the new concept car is a "fan favorite" and is sure to turn heads when it makes its debut at this year's race.
DealerOn sites will no longer support Microsoft’s Internet Explorer. Find out why and what this means for your dealership in this DealerOn University. What is happening? Microsoft has formally ended support for Internet Explorer as of June 15, 2022. As a result, DealerOn has decided to end support for the browser as of August 1, 2022. Why is this necessary?
As customer loyalty falls to historic lows, providing an excellent customer experience at your dealership is more important than ever. Loyal customers are rare in today’s market. According to research from IHS Markit, now S&P Global Mobility, brand loyalty fell to a six-year low in 2021. A good customer experience can be one of the most valuable automotive customer retention strategies.
The General Managers and Dealer Principals that I speak to are always brainstorming new ways to improve their business. And I mean always. It’s like they can’t turn it off. I’ve been in their shoes, too, with plenty of years as a General Manager, myself. I get it. In retail automotive, there’s simply no time to sit back and watch your business run, thinking, “Things are just fine the way they are.
What are Facebook Automotive Inventory Ads? Automotive Inventory ads are dynamic ads offering from Facebook which use your vehicle catalogue to create ads based on your current stock. They are non-intrusive and relevant to the users who see them and only advertise what you’ve currently got listed on your website. They can be set up for dealerships that specialise in various types of vehicles, from cars to motorhomes.
Symphony Specials automation capabilities are a powerful tool for any automotive dealership on their own, but it gets even better with a little help from their friends. When combined with Listings Manager, Symphony will send special offers directly to your GBP listing! Watch this edition of Feature Friday to learn how Symphony combined with Listings Manager is the power duo.
Symphony Specials automation capabilities are a powerful tool for any automotive dealership on their own, but it gets even better with a little help from their friends. When combined with Listings Manager, Symphony will send special offers directly to your GBP listing! Watch this edition of Feature Friday to learn how Symphony combined with Listings Manager is the power duo.
IHS Markit, now S&P Global Mobility, recently reported, “During the past several years loyalty has emerged as one of the most watched metrics in the US new vehicle industry, along with market share and profitability.” Now, amid inventory shortages and historically high vehicle prices, nurturing a dealership’s automotive customer retention program against competitor’s conquest attempts has become key – critical to both immediate and long-term success.
Buying a vehicle for the first time may feel a little overwhelming with all the different options available and things to consider. You'll want to make sure your first vehicle fits both your lifestyle and budget. If you're a growing young family, you'll want to prioritize having enough space for your children, pets, and everything else they might need.
As more and more state motor vehicle divisions adopt electronic registration and titling, dealerships find themselves overhauling their back-office processes to keep up. It can seem daunting, but digitizing reg and title can lead to cost savings in several key areas – some of which might surprise you! Right there in black and white This is one of the more obvious expenses related to manual registration and title, but the switch to online submission eliminates a lot of paper forms and copies from
How long do car brakes last? This is a question that a lot of drivers have on their minds, and for good reason. A car’s brakes are an essential part of the vehicle, and it’s important to make sure they’re in good condition at all times. In this blog post, we will discuss how long brake pads typically last, as well as some tips on how to extend their lifespan.
Starting with Customer Support back in 2013, Anthony Stone became one of the pillars of our fantastic Design Team here at DealerOn. We’re taking a trip to the race track to meet our Lead Visual Designer in this edition of Who We Are. What team are you on and what is your role at DealerOn? I’m currently the lead. The post Who We Are: Anthony Stone, Lead Visual Designer appeared first on DealerOn.
Your dealership service department plays an incredibly important role in the dealership business. Whether it’s building long-term relationships with customers, driving revenue through repair orders or nurturing service-to-sales prospects, dealers are presented numerous opportunities to drive dealership revenue in the service lane. Now as inventory challenges continue on and customer loyalty diminishes, it’s more important than ever to turn their sights to the service department.
This is a critical warning for all dealerships and automotive professionals operating worldwide: You need to throw out the window almost everything you know about automotive marketing using inventory and VDPs if you want to avoid the storm that has already hit the automotive industry and survive the massive undercurrent that’s about to swallow most car dealerships.
Cyrus, DealerOn’s premier Digital Assistant, gives your dealership the edge in the race to provide shoppers with the ultimate car buying experience. Read on to find out how Cyrus Digital Assistant can nurture leads with great customer service! Because your time is so valuable, it can be hard to prioritize where to spend it. Contact from prospective and returning.
We are thrilled to announce DealerOn has been selected as a certified website provider in the Subaru Certified Website Program! Choose the number one provider in leads, page views and conversions. Find out how Cosmos, the industry’s first native, open-retailing website platform turns your casual shoppers into committed buyers by joining us for our special live Subaru events starting June.
Location based advertising is a powerful method for reaching potential customers. Watch this Feature Friday to learn how Lead Driver from DealerOn helps reach local shoppers. Transcript Below: What is “showrooming?” And how can you use it to your advantage? When a customer on a dealer’s lot uses their mobile device to compare pricing at a competitor’s store, that’s showrooming.
We had the pleasure of interviewing our Manager of Video, Alex Hedstrom for this edition of Who We Are. Read on to find out what fuels the DealerOn Marketing efforts. Hint: Its round, covered in cheese, and his favorite can be found in Rockville, Maryland. What team are you on and what is your role/job title? I’m the Manager of. The post Who We Are: Alex Hedstrom, Manager of Video appeared first on DealerOn.
Summer car sales are always important for auto dealerships’ annual results. Over the years, dealers have traditionally relied on summer car sales events to meet their sales goals. Grappling with ongoing inventory challenges and few OEM incentives, dealers in 2022 are challenged to discover new ways to engage customers without the attractive offers of summer sales events in the past.
If you’re like most people, then you probably love your car. It’s important to take care of it and keep it looking its best. One way to do that is by detailing it regularly. But how much does it cost to detail a car? That can vary depending on the type of detailing service you choose and the size of your vehicle. In this blog post, we will give you a breakdown of what to expect when you get your car detailed.
What is frame damage on a car? Frame damage is exactly what it sounds like- damage to the frame of the car. This type of damage can be caused by a number of things, including accidents, collisions, and even the natural wear and tear of driving. If you’re not sure what is frame damage on a car or how to fix it, keep reading! In this blog post, we’ll discuss everything you need to know about frame damage on cars.
What is a passenger car? When most people think of a car, they picture what is known as a passenger car. This type of car is designed for transporting people and typically has four or more seats. Passenger cars come in all shapes and sizes, from small economy cars to large luxury sedans. In this blog post, we will take a closer look at what makes a passenger car unique and how they are different from other types of vehicles. what is a passenger car?
Do you know what causes a car to backfire? Many people don’t, and that’s because it can be a pretty complex process. In this blog post, we will discuss what causes a car to backfire and how you can prevent it from happening. We’ll also provide some tips on what you can do if your car does start to backfire. What is backfiring? When a car backfires, it’s usually because the fuel mixture in the engine is too lean.
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