January, 2023

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Black Book: Weekly Market Update

AutoDealer Today

Last week, wholesale price declines lessened, coming in at a level on par with last July (apart from the weeks around Thanksgiving and Christmas when volume and conversions were down), before the declines began to accelerate for Q3 and Q4.

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Five Reasons You Shouldn’t Sleep On Your SEO Strategy

DealerOn

Businesses of all sizes are looking for ways to cut spending, including taking their foot off the gas of their SEO efforts. Find out why that would be a big mistake for your dealership in this edition of DealerOn University. In an uncertain economic environment, every dollar spent must be meaningful to your business. With a possible recession looming, businesses.

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Can Stellantis make agency work?

Auto Retail Network

One of the most emphasised themes from our Agency Conference last week was that in order for it to succeed, the retailer network needs to be fully ‘on board’ and supportive of the manufacturer to make it work. This point was never more forcefully highlighted than by Australian dealer association chief executive, James Voortman. Speaking… The post Can Stellantis make agency work?

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Force Marketing Launches Audience IQ Customer Data Platform That Helps Auto Dealers Improve Customer Lifetime Value Metrics

ForceMarketing

ATLANTA (January 27, 2023) – Force Marketing , an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas. Audience IQ is a full-scale customer data platform (CDP) to help auto dealer groups improve their customers’ experience and increase marketing effectiveness and advertisi

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3 Customer Experience Tips for Dealer Inventory Shortages

Automotive Mastermind

Ongoing inventory shortages are having costly effects on OEM and dealer loyalty rates in 2023 as vehicle prices remain high across the market. According to S&P Global Mobility , brand loyalty in the U.S. light vehicle market rose from 49.2% in September 2022 to 50.3% in October. This marked the first significant increase since January aside from the slight improvement from July to August.

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Can Dealerships Charge Over MSRP?

Your Car Buying Advocate

Can Dealerships Charge Over MSRP? Mike Rumple Former high-performing car salesman turned car-buying consumer advocate. He spends his days breaking the rules the auto industry has set for the consumer buying process. He’s got a love for God, a love for his wife, and a love for his three kids. Consumers are Asking: Can Dealerships Charge Over MSRP? On Amy Davis’ consumer series ASK AMY podcast , she had me on the show to discuss car buying in 2023 and car dealers who are charging over MSRP.

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Is Porsche Paving a New Sales Model or Will Dealerships Still Have a Collection of Cars?

AutoDealer Today

The Collection, has recently filed a lawsuit against Porsche, AG, in which they are alleging that Porsche has violated Florida statutory law by engaging in inappropriate business tactics.

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The all-new 2023 Toyota Crown is coming soon! Get ready to test drive!

Conicelli Toyota of Conshohocken

The 2023 Toyota Crown is an all-new flagship sedan coming soon to Conicelli Toyota of Conshohocken! In Japan, the Crown has been the top of the line Toyota sedan since 1955. In fact, the Crown was the first Toyota model sold in the U.S.! For 2023 it will be the first Crown model sold here since 1972. Featuring Toyota's hybrid powertrains and standard all wheel drive, the Crown takes the traditional low-to-the-ground sedan and raises it for ease of entry and better visibility, without all of

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Electric vehicles are not always cheaper to maintain than ICEs

Auto Retail Network

Electric vehicles may not be cheaper to repair and maintain than internal combustion equivalents in every case. Analysis by e-commerce firm Epyx, which specialises in facilitating SMR transactions for fleets, has revealed circumstances in which they fare both better and worse in similar types of usage, along with variations by model. The firm compared a… The post Electric vehicles are not always cheaper to maintain than ICEs first appeared on Auto Retail Network.

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How to Wax a Car With a Buffer: Complete Step-by-Step Guide [2023]

Ultimate Car Blog

The process of waxing a car can be significantly accelerated with electric buffers. Additionally, they enable more paint shine and uniform wax application, giving your vehicle the stunning appearance you’ve always desired. Waxing cars doesn’t always require the use of an electric buffer because you can still buff by hand, but the task is made simpler and takes less time with its assistance.

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3 Ways to Maximize Dealership Marketing Efforts in 2023

Automotive Mastermind

As the new year begins, it is more important now than ever that automotive dealerships prioritize marketing efforts, even with limited inventory. With ongoing trends continuously shifting in the automotive space, it is imperative that marketing managers are able to craft marketing tactics, specific to the success of their dealership, that can successfully target their desired audiences.

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PureCars Acquires Customer Data-Management Platform

AutoDealer Today

Addition of first-party data-cleansing and secure storage provider AutoMiner enhances PureCars’ ability to improve effectiveness of sales, fixed operations and retention-marketing programs.

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Mudd Advertising selected to compete in “Exhibitor Shark Tank” at NADA Show 2023

Mudd.com

Mudd Advertising, the leading full-service traditional and digital automotive marketing and advertising agency will be exhibiting at booth #1813 at the 2023 National Automobile Dealers Association (NADA) Show , January 26-29th and has been selected to compete in the first of its kind, “Exhibitor Pitch Competition.”  As a first-round finalist of the “Shark Tank”- like, NADA Pitch Competition, Patrick Dice, Agency Director at Mudd Advertising, will be taking the Live Stage at the Kay B

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Brian Twoomey, GM Airport Marina Honda: Who has the upper hand in a car sale these days, the customer or the dealer?

Dealership News

Sean Kelley I’ve seen so many of these online engagements take weeks. Just because okay, we text or email, we wait for the reply from the customer. And literally all of a sudden, you turn that into a five minute phone call, and then everything is sorted out and the customer makes a decision. So at the end of the day, it’s almost like maybe the customer isn’t always right.

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DOOR’s Payment Calculator

Jazel Auto

Marketing | 3min Read DOOR’s Payment Calculator Don't forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin Jazel’s Dealer Online Order Request (DOOR) tool has many features that make customizing and requesting an order for the vehicle your customers want easy and transparent. Now, with the built-in payment calculator, the DOOR tool can give customers added peace of mind.

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Are Textar Brake Pads Good?

Ultimate Car Blog

The first thing that comes to mind when you hear the name Textar is probably the quality of the brake pads that they produce and whether or not they are any good. We will make an effort to respond to this inquiry and provide an answer while also providing you with additional details about Textar as a brand. What You Really Need to Know About Textar Brake Pads is Presented Here Quality Textar brake pads are brake pads of the highest quality, and they give a consistent level of performance at rate

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Struggling with Ideas for Social Media Posts?

Spidersnet

When it comes to social media you may be unsure of what to post, where to post and how often. Despite posting relevant news articles, links to your stock and videos from your dealership, there’s no reason why you can’t add some fun and engaging content into the mix. Publishing online content and establishing a social media presence allows you to communicate, meet customer needs, and build trust.

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Black Book: Weekly Market Insights

AutoDealer Today

With 2022 fully in the rearview mirror, we can begin to evaluate the years performance: the overall market finished down 22.9%, with Cars down 22.7% and Trucks down 23%.

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Why Dealers Need to Keep Marketing – Even with Low or No Inventory

Automotive Mastermind

December’s monthly projected sales volume of 1.19 million units set a familiar tone for 2022, according to S&P Global Mobility reports. The SAAR reading would be the lowest for a month since May 2022, bringing the full year’s U.S. light vehicle sales total to 13.8%, an 8% decline from 2021. “Looking back at a tumultuous year for auto demand, the December sales result reflects apparent steadiness in the market,” said Chris Hopson, principal analyst at S&P Global Mobility. R

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Amberly Allen of Dealer Merchant Services is Delivering on a Great Idea that Saves Dealer Groups Millions

Dealership News

Amberly Allen is the Managing Partner of Dealer Merchant Services and President of DI Marketing.   Over the past 18 years she has worked with the very best in the automotive industry.   In 2005, she started DI Marketing – a dealer centric marketing firm and grew it into one of the fastest growing businesses in the country.   She has received numerous awards including the INC 5000 fastest growing company – two years in a row, Top 50 Fastest Growing Women’s Businesses in Houston, Top 40 unde

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Congrats to the 2022 Klub Walters crew

Mudd.com

At Mudd Advertising, we believe strongly in recognizing employees for their accomplishments. That’s why we are proud to present 2022’s winners of Klub Walters! This sales award, once known as “Mudd Club”, was renamed in 2011 to honor the memory of Kris Walters after he tragically passed away in a motorcycle accident. We always remember his spirit when awarding it each year.

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Is the Ford F-150 Lightning a Proper Electric Alternative?

Zero to 60 Times

The electric pickup market is on fire. In the ever-increasing push towards sustainable mobility, big automakers are rolling out electric utility vehicles. Ford is stepping into this new market with the likes of the Rivian RT1, which has taken the world by surprise. Ford’s attempt at an electric pickup comes as an extension of its bestselling F-150 line, along with the resurrected “Lightning” nameplate.

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Steps to Get Your Sales Groove Back

Proactive Training Solutions

Steps to Get Your Sales Groove Back By Michael Renaud Jan 11, 2023 9:20 pm Facebook Twitter LinkedIn Welcome to 2023! To help you power up for a profitable year ahead, this blog focuses on your best and hottest leads in the dealership – your sales calls! Those people who actually picked up the phone and called you first. We will review the top strategies for mastering your sales calls, converting leads, and boosting your sales numbers.

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AutoFi and Santander Consumer USA Scale Innovative Self-Service Finance Solutions to Over 13K Dealers

AutoDealer Today

Bringing to market digital products that meaningfully improve the ability for consumers and dealers to interact with the lender and simplify the car buying experience.

Finance 130
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Is Porsche Paving a New Sales Model or Will Dealerships Still Have a Collection of Cars?

F&I and Showroom

The Collection, has recently filed a lawsuit against Porsche, AG, in which they are alleging that Porsche has violated Florida statutory law by engaging in inappropriate business tactics.

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Rick Case Automotive Group CEO and Community Leader Rita Case Appointed to the Federal Reserve Bank of Atlanta’s Miami Branch Board of Directors

Dealership News

Miami (January 17, 2023) — The Federal Reserve Bank of Atlanta announced the appointment of Rita Case to the Miami Branch Board of Directors. Case was appointed by the Board of Governors for a three-year term beginning January 1, 2023 and ending December 31, 2025. “I am honored and privileged to join this exceptional group of business and community leaders,” Case said.

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Congrats to the 2022 Klub Walters crew

Mudd.com

At Mudd Advertising, we believe strongly in recognizing employees for their accomplishments. That’s why we are proud to present 2022’s winners of Klub Walters! This sales award, once known as “Mudd Club”, was renamed in 2011 to honor the memory of Kris Walters after he tragically passed away in a motorcycle accident. We always remember his spirit when awarding it each year.

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Who We Are: Chau Nguyen, Product Training Specialist

DealerOn

We have a great interview with our Product Training Specialist, Chau Nguyen, in this edition of Who We Are! Read on to learn about her admiration of Barbara Walters, her violin skills, and how she helps our teams become the most knowledgable around. What team are you on and what is your role at DealerOn? I work in the Training. The post Who We Are: Chau Nguyen, Product Training Specialist appeared first on DealerOn.

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NADA Show Preview: The Future of Automotive Retail

Automotive Mastermind

One of the biggest conventions in the automotive industry is the annual NADA show. This year’s expo will be held in Dallas, and it is commonly referred to as “the automotive event of the year.” The event will bring dealers and vendors together to share applicable dealer insights as a new year begins and automotive trends evolve. Expertise surrounding the future of retail is essential as recent economic shifts have caused a large degree of uncertainty for both automotive dealers and buyers.

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Demand Destruction a Concern for 2023

AutoDealer Today

Auto industry analysts remain on high alert for “demand destruction” as high interest rates, escalating vehicle costs, and a down economy threaten auto sales.

Sales 130
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PureCars Acquires Customer Data-Management Platform

F&I and Showroom

Addition of first-party data-cleansing and secure storage provider AutoMiner enhances PureCars’ ability to improve effectiveness of sales, fixed operations and retention-marketing programs.

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More Power to You with eSigning

DealerTrack Insights

How digital signing gives your dealership the versatility to improve service for a variety of customers Over the past several years, Digital Contracting with eSigning has become a valuable way for dealerships to provide elevated service to address a variety of consumer needs. Whether a customer is patient or hurried, in the dealership or remote, there’s an eSigning scenario to help them complete their deal the way they prefer.

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Learn More About the Benefits of Electric Cars

Hertz Car Sales

You're probably hearing a lot of buzz lately about electric vehicles and noticing more and more of them out on the roads near you. It seems like nearly every automaker is coming out with an EV model, with several more on the way. With that, you may be wondering if an EV is right for you. Driving an EV is a great way to go green and reduce your carbon footprint, but there are some additional great benefits to owning an electric vehicle.

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How the end of Fiesta will help Ford discover its Adventurous Spirit

Auto Retail Network

This summer, Ford will axe production of the Fiesta, after 46 years. In 2025, it will ditch the Focus. The S-Max and Galaxy will also cease; the Mondeo ended production last year, and the Ecosport has also been phased out. Why are so many of the brand’s famous nameplates disappearing? Blame electrification, says Ford: a… The post How the end of Fiesta will help Ford discover its Adventurous Spirit first appeared on Auto Retail Network.

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Protecting Your Dealership’s Future: The Role of Cyber Resilience in Valuation

Dealership Valuations

By Laura Lemco and Hugo Cabello As a dealer, you may feel like the value of your dealership is out of your control, swayed by the whims of the economy and financial markets. But the truth is, there are internal factors that can have a powerful impact on your dealership’s value. These factors, if managed effectively, can mean the difference between a thriving business and one that struggles to stay afloat.

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Auto Leases Fell in 2022

AutoDealer Today

TransUnion research finds a lack of inventory and low interest rates turned consumers away from leasing new cars and trucks over an 11-month period.

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The Lost Art of Building Rapport

F&I and Showroom

In this video, Joe Porter, from the Automotive Training Academy by Assurant supplies a valuable message that will help in the F&I office and on the sales floor. Watch as he explains why and how to get back into building rapport with your clients.