Crest Nissan
FEBRUARY 23, 2022
New Nissan Inventory How to program a Nissan key fob gadget is not as hard as you may have thought. The advantage of doing so could be that you no longer need to carry the actual car key with you every time you leave your automobile parked somewhere. You can also replace the essential keychain gadget that works simplified. How to Program Nissan Key Fob Push Start Step 1: Insert the key into your ignition.
Automotive Mastermind
FEBRUARY 25, 2022
After numerous disruptions in recent years including the COVID-19 pandemic, the service department has grown increasingly important to dealerships’ bottom lines. According to an IHS Markit mid-year report in 2021, the average age of a passenger vehicle on the road rose to 12.1 years, accelerated in part by new vehicle inventory shortages prompting customers to hold on to their vehicles longer.
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DealerOn
FEBRUARY 24, 2022
Pay-per-click, or PPC, advertising is a cornerstone of any good digital marketing strategy. PPC is also poorly understood, so it can be difficult to get the most out of it. In this edition of DealerOn University we’re going over a few of the things you have to know before using this powerful tool. Number one: What is PPC advertising? PPC. The post 4 Things to Know About PPC Advertising appeared first on DealerOn.
DealerTrack Insights
FEBRUARY 21, 2022
Inventory acquisition challenges were a huge headache last year. And, as luck would have it, they are a pain in the neck this year. Unfortunately, this industry-wide problem is still having a profound impact on profitability. And while some dealers are choosing to “wait it out,” smart dealers are finding strategic ways to succeed now. We’ve pooled the data from the past eighteen months that looked at best practices from thriving dealerships and practical solutions for inventory challenges.
Dealers United
FEBRUARY 24, 2022
Dive into all things new with #TeamDU! Learn more about Omnichannel Automotive Ad Campaigns, our NADA Show 2022 Workshop, and more!
Hertz Car Sales
FEBRUARY 22, 2022
Unless you know exactly what you're looking for when shopping for your next car, a 15-minute test drive might not be enough time to really get to know a vehicle. You may get an idea of how the vehicle rides, handles, and accelerates, but Is there enough room for your entire family and all their gear for weekend adventures? With Hertz Rent2Buy, you can rent a vehicle at a special daily rate for up to three days.
Auto Express
FEBRUARY 11, 2022
Remarkably capable in almost every area, the BMW iX is expensive to buy, but is a deeply impressive all-electric family SUV
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DealerOn
FEBRUARY 23, 2022
Your Google Business Profile is incredibly important for your long-term SEO strategy. Using it properly will help your dealership rank in searches. Using it improperly, or ignoring it altogether, can cost you business. In this edition of Wednesday Workshop, we take a look at how Listings Manager can keep your Google Business Profile in-sync with your website.
DealerTrack Insights
FEBRUARY 16, 2022
by Randy Wilson, Director of Performance Management The past few years have only accelerated forecasted disruptions in automotive retailing. Today, you’re being tasked with driving success in the face of tight inventory and increased competition. Tomorrow, it could be—and will inevitably be—another challenge. It’s the nature of our rapidly transforming industry.
DealerOn
FEBRUARY 17, 2022
What exactly is the right amount of keywords to use in order for your content to rank in Google Search? In this DealerOn University article we’re taking a look at what some of the top minds at Google had to say about this commonly asked SEO question. What is the right amount of Keywords? One of the most commonly asked. The post How Often Should Your Keywords Appear In Your Content?
DealerOn
FEBRUARY 16, 2022
Google determines the accuracy of a website’s info with an internal metric summed up by the acronym E.A.T., which stands for Expertise, Authority, and Trustworthiness. In this Wednesday Workshop we break down what these mean for your website. Ready to supercharge your SEO? Schedule a free demo and we’ll show you how! Transcript Below Welcome back to another Wednesday.
DealerOn
FEBRUARY 14, 2022
DealerOn announces strategic partnership with Pypestream to deliver conversational AI to the automotive industry FOR IMMEDIATE RELEASE DealerOn, Inc. February 14, 2022 DealerOn announces strategic partnership with Pypestream to deliver conversational AI to the automotive industry Partnership marries Pypestream’s industry-leading self-service automation platform and DealerOn’s industry leading website platform to create the Cyrus Digital Assistant for auto dealers ROCKVILLE, MD.
Automotive Mastermind
FEBRUARY 11, 2022
As ongoing inventory shortages continue to limit the number of vehicles on dealerships lots, many are taking the opportunity to reassess how they achieve sustainable success. According to a recent survey by CDK Global and NADA, 86% of dealership respondents plan on continuing to focus on customer experience despite inventory shortages – and 94% are reevaluating their sales processes with an eye on the future.
DealerOn
FEBRUARY 10, 2022
The landscape of SEO is always changing. What’s vital one year might fall out of favor the next, only to return the following as a small but integral part for an overall strategy. Local citation management is one such pillar, ruling the roost some ten years ago but now often left by the wayside. Since search engines don’t divulge. The post Why are Local Citations so Important to Local SEO?
DealerOn
FEBRUARY 3, 2022
A modern business’s success begins with SEO. Before they can patronize your store, customers need to find it, and the modern way to do that is on their smartphones via search engines. Today we’re going to look at a snapshot of the modern landscape of SEO, including how much businesses pay, what SEO experts actually do with their time, and. The post State of SEO Budgets appeared first on DealerOn.
DealerOn
FEBRUARY 2, 2022
Are your local citations in order? Do you know what they are? Do you know how to fix them? In this Wednesday Workshop, we’re going to talk about what your local citations are, why they’re important, and the one tool that will make managing them easy. Keep your local citation’s up to date and in-sync. Schedule a free Listings Manager. The post Local Citation Management for Dealerships appeared first on DealerOn.
Auto Express
FEBRUARY 21, 2022
Sophisticated, well-built and typically great to drive, the all-electric BMW i4 is an easy car to recommend
DealerTrack Insights
FEBRUARY 9, 2022
A version of this article originally appeared on Wards Auto here. Technology change is inevitable. Whether switching to a new DMS or just adapting to changes that come with technology advancement, change is coming for every controller and every accounting office at every dealership. Ironically, controllers and accounting offices are among those that are most resistant to change, even though they arguably have the biggest impact on how technology is implemented and used at the dealership level.
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