January, 2022

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Who We Are: Christina Cuatto, Group Product Manager

DealerOn

We were thrilled to be able to sit down with the leader of our Marketplace Apps Team, Christina Cuatto! Not only is she the face of our Wednesday Workshop series, Christina leads various product initiatives such as Apex Digital Retail, working diligently to bring dealerships innovative web solutions. Learn more about this key member of the DealerOn team in this.

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3 Ways to Improve Dealership Service Revenue in 2022

Automotive Mastermind

In recent years, the automotive service department has grown increasingly important to dealerships’ bottom lines. While NADA reported that service drive revenue dipped industry-wide to just $51.9 billion in 2020, by June 2021, service revenue rebounded to $60.4 billion. This means not only has the department recovered but it’s once again thriving. Now amid ongoing inventory shortages, the service drive has become key to attracting and retaining customers.

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DrivenIQ Podcast with Rob Mudd and Phil Sura

Mudd.com

Albert Thompson with Digital Data Cafe chats with Rob Mudd and Phil Sura about who Mudd Advertising is, their plans for 2022, and Mudd’s new Omnichannel Advertising platform MuddVision. The post DrivenIQ Podcast with Rob Mudd and Phil Sura first appeared on Mudd Advertising.

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Tips for an Ongoing Inventory Crisis Plan

DealerTrack Insights

Sometimes, a threat emerges that takes everyone by surprise. You may have handled the past two years very well— and high customer sentiment is proof —but an ongoing inventory crisis is testing dealers like never before. So, what do you do when your lot is looking bare, your inventory is lean, and you can’t sell your way out? With car volumes at 43% below 2020 levels, it’s time to formulate a plan.

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New Porsche 911 with hybrid power ready to be revealed on 28 May

Auto Express

In addition to styling tweaks and updated interior, the updated 911 will feature a new electrified powertrain

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5 Things to Bring to the Dealership to Save Time When Buying a Vehicle

Hertz Car Sales

Getting into a new vehicle for the first time can be exciting, you can shop for your next vehicle online and save a lot of time using online tools, such as Hertz Car Sales Digital Retailing. But there are even more ways to help prepare for a vehicle purchase that can save you considerable time at the dealership. License, vehicle registration, and insurance: Unless this is your first car, your previous vehicle, which you may be trading in, will have important documentation you'll want to brin

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Do’s and Don’ts of Dealership PPC Campaigns

DealerOn

There’s a lot of wisdom out there about PPC advertising. But what commonly accepted “best practices” are actually going to end up costing you money? We’re going over some accepted truths that just aren’t true. Don’t rely on Broad Match. At first glance, Broad Match seems like a great idea for your keywords. It’s easier and will expand your. The post Do’s and Don’ts of Dealership PPC Campaigns appeared first on DealerOn.

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Omni-channel Marketing Automation for Your Dealership

DealerOn

Symphony Automation Suite is already an incredible time and labor-saving tool. Find out how it can enhance your customers’ experience with omni-channel marketing automation! Transcript Welcome back to another Wednesday Workshop from DealerOn. How’s your omni-channel marketing strategy? Ok, but could be better? Today we’re going to discuss how Symphony, an automation product from DealerOn, can help.

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Above The Fold Content for Dealership Websites

DealerOn

“Above The Fold” content is one of the most important areas of your dealership website. In this week’s DealerOn University article we introduce you to the basics of Above The Fold content, and why it is so critical to the success of your dealership’s website and SEO campaigns. The term “Above The Fold” started with print media, referring to.

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How are Dealers Preparing for the Future of the Automotive Industry?

Automotive Mastermind

While dealerships have been adjusting to their “new normal” since 2020, increasingly challenging inventory shortages brought a new meaning to the phrase in 2021. Despite this, ongoing inventory shortages, rapid digitalization and changing consumer preferences are still creating new opportunities for dealers in 2022. To make the most of their available opportunities in the year ahead, dealers need to embrace changing industry trends and adapt their sales and marketing processes to meet new consum

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Ways To Showcase Your Dealership Homepage

DealerOn

Your website is a digital storefront in the modern marketplace. More people will see your site than see your physical store, and with the right design, spend more time there as well. DealerOn’s websites are designed with these goals in mind, and we know that websites are not a one-size-fits-all proposition. Personal aesthetics can and should be a part of.

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Bill Wittenmyer Joins DealerOn as Chief Sales Officer

DealerOn

Omnichannel sales leader Bill Wittenmyer joins DealerOn to drive the company’s next phase of growth. ROCKVILLE, MD., January 3, 2022 DealerOn, the premier digital marketing technologies provider for manufacturers and dealerships, welcomes Bill Wittenmyer as its new Chief Sales Officer. Bill brings 25 years of experience driving revenue, profitability, and performance as a leader in the automotive industry.

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2024 BMW M5: our best look yet at new plug-in hybrid super saloon

Auto Express

BMW’s upcoming M5 will see the return of the estate and an abundance of new technology

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New BMW M5 Touring will be an “all-purpose tool”

Auto Express

The next-generation BMW M5 will be the first with plug-in hybrid power

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New Porsche 911 to get hybrid power in big summer 2024 facelift

Auto Express

In addition to styling tweaks and an updated interior, the updated 911 will feature a new electrified powertrain

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Used Renault Captur (Mk2, 2020-date) review: a popular Ford Puma and Nissan Juke rival

Auto Express

A full used buyer’s guide on the Renault Captur covering the Capur Mk2 that’s been on sale since 2020

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Lotus ‘Type 135’ is a £75,000 electric sports car due in 2025

Auto Express

Zero-emissions Lotus Emira replacement will be built in the UK on a bespoke sports car architecture

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New Porsche 911 2024 facelift: Targa model makes an appearance during testing phase

Auto Express

Porsche’s updated icon aims to be the perfect sports car with more power and new technology

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New Porsche 911 facelift - pictures

Auto Express

Pictures of the facelifted Porsche 911 in standard, GT3 and GT3 Touring guise

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Used Volkswagen Touareg (Mk3, 2018-date) review: a luxurious and spacious SUV

Auto Express

Everything you need to know about buying a used Volkswagen Touareg Mk3

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2024 Porsche 911 facelift bids for supercar status with fresh Turbo version

Auto Express

Porsche’s iconic sports car is getting a mid-life update this year

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Best garage heaters 2024

Auto Express

Keep comfy for longer with these garage and workshop heaters

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Best executive cars - pictures

Auto Express

Pictures of the best executive cars to buy

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New Audi A5 undergoing testing - pictures

Auto Express

Spyshots of the new A5 undergoing testing

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Used Volkswagen Touareg Mk3 – pictures

Auto Express

Pictures of a used Volkswagen Touareg Mk3

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Best garage heaters - pictures

Auto Express

Pictures of the best garage heaters

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2022 Dealership Tech Trends to Watch

DealerTrack Insights

Top Tech Trends Leading to a More Efficient Dealership in 2022 The past two years have ushered in more technological advancements than dealers, like you, have probably seen since modern computers made their way into every business sector. If it feels like your head just stopped spinning from setting up your digital sales team, and you’re finally catching your breath this season, you’re not alone.

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Keep Track of Dealership Performance with a Flexible DMS Partner

DealerTrack Insights

It’s the beginning of a brand new year—and that means many of you are likely in goal-setting mode. With a challenging 2020 and 2021 behind you, how are you planning on achieving profit growth? Inventory shortages are here to stay. And dealers still face staffing and hiring challenges as recent reports show that we’re roughly 3.6 million jobs below February 2020’s numbers.* If you’re not utilizing your dealer management system to track your business’s performance—and to identify actual steps for

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How to Maximize Electric Vehicle Sales with a Customer-First Approach

Automotive Mastermind

In the past few years, electric vehicles have grown from a once-niche segment to the top of nearly every OEM’s mind. Strengthened by commitments from the federal government, EVs in Operation (VIO) on the road in the U.S. are expected to increase from 1.5 million in 2020 to about 9.3 million units in 2026, according to IHS Markit. While this may seem far off for some dealers, consumers are already purchasing EVs at record rates.

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Ways the Jobs and Infrastructure Bill Could Change Cars

DealerOn

On November 15, President Biden signed the Jobs and Infrastructure Bill into law. This thousand-page behemoth is wide-ranging, and it includes some potential changes to the way cars are put together. The primary purpose of all of these changes are an attempt to make our commutes a little bit safer. Here’s what you have to know. 1. Anti-rolling study.

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