DealerOn
JANUARY 28, 2022
We were thrilled to be able to sit down with the leader of our Marketplace Apps Team, Christina Cuatto! Not only is she the face of our Wednesday Workshop series, Christina leads various product initiatives such as Apex Digital Retail, working diligently to bring dealerships innovative web solutions. Learn more about this key member of the DealerOn team in this.
Automotive Mastermind
JANUARY 28, 2022
In recent years, the automotive service department has grown increasingly important to dealerships’ bottom lines. While NADA reported that service drive revenue dipped industry-wide to just $51.9 billion in 2020, by June 2021, service revenue rebounded to $60.4 billion. This means not only has the department recovered but it’s once again thriving. Now amid ongoing inventory shortages, the service drive has become key to attracting and retaining customers.
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Mudd.com
JANUARY 20, 2022
Albert Thompson with Digital Data Cafe chats with Rob Mudd and Phil Sura about who Mudd Advertising is, their plans for 2022, and Mudd’s new Omnichannel Advertising platform MuddVision. The post DrivenIQ Podcast with Rob Mudd and Phil Sura first appeared on Mudd Advertising.
DealerTrack Insights
JANUARY 19, 2022
It’s the beginning of a brand new year—and that means many of you are likely in goal-setting mode. With a challenging 2020 and 2021 behind you, how are you planning on achieving profit growth? Inventory shortages are here to stay. And dealers still face staffing and hiring challenges as recent reports show that we’re roughly 3.6 million jobs below February 2020’s numbers.* If you’re not utilizing your dealer management system to track your business’s performance—and to identify actual steps for
Auto Express
JANUARY 26, 2022
In addition to styling tweaks and updated interior, the updated 911 will feature a new electrified powertrain
Hertz Car Sales
JANUARY 23, 2022
Getting into a new vehicle for the first time can be exciting, you can shop for your next vehicle online and save a lot of time using online tools, such as Hertz Car Sales Digital Retailing. But there are even more ways to help prepare for a vehicle purchase that can save you considerable time at the dealership. License, vehicle registration, and insurance: Unless this is your first car, your previous vehicle, which you may be trading in, will have important documentation you'll want to brin
DealerOn
JANUARY 27, 2022
There’s a lot of wisdom out there about PPC advertising. But what commonly accepted “best practices” are actually going to end up costing you money? We’re going over some accepted truths that just aren’t true. Don’t rely on Broad Match. At first glance, Broad Match seems like a great idea for your keywords. It’s easier and will expand your. The post Do’s and Don’ts of Dealership PPC Campaigns appeared first on DealerOn.
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DealerOn
JANUARY 19, 2022
Symphony Automation Suite is already an incredible time and labor-saving tool. Find out how it can enhance your customers’ experience with omni-channel marketing automation! Transcript Welcome back to another Wednesday Workshop from DealerOn. How’s your omni-channel marketing strategy? Ok, but could be better? Today we’re going to discuss how Symphony, an automation product from DealerOn, can help.
DealerOn
JANUARY 13, 2022
“Above The Fold” content is one of the most important areas of your dealership website. In this week’s DealerOn University article we introduce you to the basics of Above The Fold content, and why it is so critical to the success of your dealership’s website and SEO campaigns. The term “Above The Fold” started with print media, referring to.
DealerTrack Insights
JANUARY 12, 2022
Top Tech Trends Leading to a More Efficient Dealership in 2022 The past two years have ushered in more technological advancements than dealers, like you, have probably seen since modern computers made their way into every business sector. If it feels like your head just stopped spinning from setting up your digital sales team, and you’re finally catching your breath this season, you’re not alone.
DealerTrack Insights
JANUARY 10, 2022
Sometimes, a threat emerges that takes everyone by surprise. You may have handled the past two years very well— and high customer sentiment is proof —but an ongoing inventory crisis is testing dealers like never before. So, what do you do when your lot is looking bare, your inventory is lean, and you can’t sell your way out? With car volumes at 43% below 2020 levels, it’s time to formulate a plan.
Automotive Mastermind
JANUARY 7, 2022
While dealerships have been adjusting to their “new normal” since 2020, increasingly challenging inventory shortages brought a new meaning to the phrase in 2021. Despite this, ongoing inventory shortages, rapid digitalization and changing consumer preferences are still creating new opportunities for dealers in 2022. To make the most of their available opportunities in the year ahead, dealers need to embrace changing industry trends and adapt their sales and marketing processes to meet new consum
DealerOn
JANUARY 6, 2022
Your website is a digital storefront in the modern marketplace. More people will see your site than see your physical store, and with the right design, spend more time there as well. DealerOn’s websites are designed with these goals in mind, and we know that websites are not a one-size-fits-all proposition. Personal aesthetics can and should be a part of.
DealerOn
JANUARY 3, 2022
Omnichannel sales leader Bill Wittenmyer joins DealerOn to drive the company’s next phase of growth. ROCKVILLE, MD., January 3, 2022 DealerOn, the premier digital marketing technologies provider for manufacturers and dealerships, welcomes Bill Wittenmyer as its new Chief Sales Officer. Bill brings 25 years of experience driving revenue, profitability, and performance as a leader in the automotive industry.
Auto Express
JANUARY 12, 2022
BMW’s upcoming M5 will see the return of the estate and an abundance of new technology
Auto Express
JANUARY 28, 2022
Eagerly awaited new two-door coupe has also lost some camouflage ahead of its reveal
Auto Express
JANUARY 12, 2022
The next-generation BMW M5 will be the first with plug-in hybrid power
Auto Express
JANUARY 28, 2022
Pictures of the new Mercedes-AMG CLE 63 Cabriolet and 53 Coupe
Auto Express
JANUARY 26, 2022
In addition to styling tweaks and an updated interior, the updated 911 will feature a new electrified powertrain
Auto Express
JANUARY 7, 2022
A full used buyer’s guide on the Renault Captur covering the Capur Mk2 that’s been on sale since 2020
Auto Express
JANUARY 27, 2022
Zero-emissions Lotus Emira replacement will be built in the UK on a bespoke sports car architecture
Auto Express
JANUARY 26, 2022
Porsche’s updated icon aims to be the perfect sports car with more power and new technology
Auto Express
JANUARY 26, 2022
Pictures of the facelifted Porsche 911 in standard, GT3 and GT3 Touring guise
Auto Express
JANUARY 11, 2022
Everything you need to know about buying a used Volkswagen Touareg Mk3
Auto Express
JANUARY 26, 2022
Porsche’s iconic sports car is getting a mid-life update this year
Auto Express
JANUARY 14, 2022
Keep comfy for longer with these garage and workshop heaters
Auto Express
JANUARY 20, 2022
Pictures of the best executive cars to buy
Auto Express
JANUARY 20, 2022
Spyshots of the new A5 undergoing testing
Auto Express
JANUARY 11, 2022
Pictures of a used Volkswagen Touareg Mk3
Automotive Mastermind
JANUARY 14, 2022
In the past few years, electric vehicles have grown from a once-niche segment to the top of nearly every OEM’s mind. Strengthened by commitments from the federal government, EVs in Operation (VIO) on the road in the U.S. are expected to increase from 1.5 million in 2020 to about 9.3 million units in 2026, according to IHS Markit. While this may seem far off for some dealers, consumers are already purchasing EVs at record rates.
DealerOn
JANUARY 20, 2022
On November 15, President Biden signed the Jobs and Infrastructure Bill into law. This thousand-page behemoth is wide-ranging, and it includes some potential changes to the way cars are put together. The primary purpose of all of these changes are an attempt to make our commutes a little bit safer. Here’s what you have to know. 1. Anti-rolling study.
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