DealerTrack Insights

SEPTEMBER 5, 2023

Don’t settle for good enough. Become a Forward-thinking Dealership. Automotive dealers are doing everything they can to avoid becoming static and outdated. The rapid onset of digitization and technology has greatly improved the customer experience, but even modern dealers rely on manual processes to some degree. Those who’ve ditched the old ways are now selling more, reaching higher net profits, and seeing major gains— and there’s research to back it up.

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Dealer Authority

SEPTEMBER 5, 2023

Explore the power of Automotive CDPs to leverage first-party data for personalized marketing. Adapt to the cookie-less era with Customer Data Platforms.

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Customer Automotive Marketing 52

Hertz Car Sales

SEPTEMBER 5, 2023

Camping has been a popular activity worldwide for generations. During the months of summer and fall, outdoor enthusiasts venture out to their favorite destinations to enjoy fresh air and peaceful surroundings with family and friends. Experienced campers say you don't need much to get out on a fun-filled outdoor adventure, but your vehicle plays a big role in the activities that are possible and what you’re able to bring along with you.

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Terry Lancaster

SEPTEMBER 5, 2023

Listen in on another How To Sell More Cars podcast conversation. We talk about how to close more car deals with special guest Chris Martinez , former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide to Closing The Deal. We chat about overcoming objections, building trust and rapport, and the exact language to use to close more car sales at your dealership today.

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