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Actively participates in recruiting and hiring process for all positions; ensure performance reviews or coaching session are completed as scheduled; development of short- and long-term goals for each department manager. Develops merchandising strategies and assists in creating effective, cost-efficient advertising programs.
The basic job duties of an Automotive Sales Manager are overseeing the sales activities of a car dealership’s sales department, including training sales staff, developing a departmental strategic plan, and ensuring sales targets and customers’ expectations are met.
Actively participates in recruiting and hiring process for all positions; ensure performance reviews or coaching session are completed as scheduled; development of short- and long-term goals for each department manager. Develops merchandising strategies and assists in creating effective, cost-efficient advertising programs.
Pay-Per-Click (PPC) Advertising PPC advertising is an excellent avenue for dealership quotas, providing immediate leads from interested customers actively searching for vehicles. Creative Ad Design: Developing captivating ad creatives that stand out amidst the competition.
Balancing Client Engagement and SalesGoals Effective client engagement should not overshadow your salesgoals. It’s essential to strike a balance between staying in touch with your clients and achieving your sales targets.
You’re left scrambling to hit quotas at the end of the sales period, struck by a frustrating sense of “what if?” Ironing out your procedures opens the door for better visibility, but it also keeps sales consultants and BD agents focused on their calls… instead of fiddling with an unreliable CRM.
Different types of dealerships may have different goals based on their business models, target customers and market demands. For instance, a luxury car dealership may prioritize hitting quotas on high-end vehicles, while a used car dealership may focus on selling off older inventory to make room for new stock.
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