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The Future of Automotive Marketing: Embracing Emerging Technologies for Success

Shawn Ryder

The automotive industry is rapidly evolving, and with it comes an array of emerging technologies that can transform marketing strategies for car dealerships. From artificial intelligence (AI) to virtual reality (VR), these technologies provide new avenues for engaging customers and enhancing the car-buying experience.

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Ultimate Glossary of Automotive CRM Terms

Auto Alert

Dealership CRM Workflows BDC (Business Development Center): A department focused on managing inbound and outbound customer communications, qualifying leads, and setting appointments to support the sales team. Though most dealerships come equipped with processes and technology to help you be successful, not all are equal in quality.

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How BMW driver Simon is rethinking electric range

Autocar

BMW has long been a leader in electric car design – spearheading the development of ever-better more-advanced next-generation powertrains, with batteries and motors that are being constantly developed to offer more range, more power and enhanced efficiency. And there are probably more chargers than you might think.

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Capital One Introduces Digital Lead Generation Tool for Auto Dealers

AutoSuccessOnline

Capital One Auto Finance has rolled out a new digital prospecting tool that allows dealership sales teams to capture leads through tap-to-scan technology, expanding their reach beyond traditional sales environments. The pre-qualification process takes just minutes, providing customers with actual rates and payment information.

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Optimistic but on high alert

Canadian Auto Dealer

We use technology from the same company that makes the NEXUS machines. But he adds that fighting fraud requires more than technology. TECHNOLOGY National Bank offers the quickest approval in the market, fast funding and simple loan documentation. Its not just the floor plan rate, but its the technology platform that supports it.

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2025 Ferrari F80 hypercar revealed with twin-turbo V6 hybrid power

Drive.com

A four-year project, culminating in a reveal to global media at a high-security event at the Ferrari factory in Maranello, Italy, the F80 is presented as a showcase of the peak of performance and technology available from the brand. It combines a 3.0-litre And yes, it comes in red. Driver dynamics comes by way of the latest (version 9.0)

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CarNow Introduces ‘Conversion+’ for Independent Car Dealers

AutoSuccessOnline

Conversion+ was developed leveraging CarNow’s Real Time Retail platform, which provides a full suite of integrated services that meet the needs of franchised dealerships. Those who leverage these kinds of technologies in their sales processes will thrive.