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Lead Generation Strategies for Car Dealerships: Boost Your Automotive Sales

Turbo Marketing Solutions

Pay-Per-Click (PPC) advertising allows dealerships to target specific demographics, geographic areas, and user interests with precision. This approach positions car dealerships as valuable resources in the eyes of potential buyers and cultivates long-term engagement that can ultimately lead to increased automotive sales.

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Labour trends in the spotlight

Canadian Auto Dealer

Dealership Workforce Demographics The study also found that women were still underrepresented in the industry, making up only 23 per cent of active employees — a number that didn’t change since 2021. In fact, the authors found the female ratio has increased less than two percentage points since 2016.