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MT Interview: Duncan Chapman, MD Ray Chapman

Motor Trader

The cars are appealing to a wider audience now, from a demographic perspective and coupled with all the new facilities around the UK, in terms of showrooms, its attracting a lot more people and were selling more cars. Now were in agency, were limited in terms of how we can use that entrepreneurial flair. The figures bear it out.

Retail 66
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Renault looks to reshape image in UK ahead of 5 launch

Autocar

There has been a huge transformation of the cars in terms of hybrid and electric and in terms of technology overall; the fact that we integrate Google into our cars – and we're one of the only brands that does that – and in terms of what we're doing in safety, connectivity and sustainability."

Spread 100
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What does this mean?

Shawn Ryder

With various evolving terms and phrases that can impact sales, engagement, and brand perception, its crucial to grasp what these concepts signify. Terms like local SEO , digital advertising, and customer engagement are frequently used, but many dealership professionals may find themselves asking, “What does this mean?”

Spread 52
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Enhancing Customer Engagement: Best Practices for Automotive Dealerships on Social Media

Shawn Ryder

Improved Customer Loyalty: Foster long-term relationships that encourage repeat business. Consider these options: Platform Ad Format Benefits Facebook Sponsored Posts, Carousel Ads Target specific demographics; cost-effective with measurable results. Pay attention to metrics such as likes, shares, comments, and follower growth.

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Buying Leads and CRM Integration in the Automotive Industry: A Complete Guide

Turbo Marketing Solutions

Reputable lead providers typically allow you to specify criteria such as geographical location, demographics, and buyer interest to match your dealership's target market. Diversifying lead sources helps you spread your risk and reach a broader audience. It's also essential to verify the legitimacy of the lead provider.

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Your Local Dealership Marketing Solution in Lanesville, New York

Shawn Ryder

This approach focuses on optimizing your online presence to attract customers in your local area, ensuring your dealership appears in search results when potential buyers search for terms like car dealerships near Lanesville or best used cars in Greene County. This research should focus on terms that local customers are likely to search for.

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Your Local Dealership Marketing Solution in Assonet, Massachusetts

Shawn Ryder

For car dealerships in Assonet, Massachusetts, embracing these trends is not just advantageous; its essential for long-term success and growth. On-Page Optimization : Optimize title tags, meta descriptions, and headers to include local terms. Market Research: Analyze demographics and preferences of Assonet customers.