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Congratulations to Georgina Fernandez, OES Sales Coordinator at Cummins Drivetrain and Braking Systems, Our January Member of the Month! 🎉👏

Women Automotive Network

With over six successful years in Customer Service, I made the ambitious leap to Sales following Cummins' acquisition of Meritor. Currently serving as the OES Sales Coordinator, I am proud to be part of the leadership team within our Business Unit.

Women 130
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How do all handle working closely with a sales team?

Shawn Ryder

Managing collaboration with a sales team is crucial for any automotive dealership looking to optimize performance and achieve greater sales results. Its essential to create a dynamic environment where sales personnel can interact effectively with all departments, including marketing, customer service, and parts departments.

Sales 59
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Are Reddit Ads Worth It for Higher Sales Conversions Compared to Facebook & Google?

Shawn Ryder

In today’s competitive digital advertising landscape, automotive dealerships are evaluating various platforms to maximize their sales conversions. Facebook Ads: With a massive user base, Facebook offers extensive targeting options based on demographics, interests, and behaviors.

Sales 59
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How is your company accurately capturing a lead’s persona in a standardized way?

Shawn Ryder

In the competitive landscape of automotive sales, understanding and accurately capturing a lead’s persona is crucial for developing effective marketing strategies and closing sales. Demographics: Age, gender, income, education level, and location are key demographic factors that influence purchasing decisions.

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Don Romano leaving Hyundai Canada to lead Hyundai Motor Australia

Canadian Auto Dealer

He will be replaced by Steve Flamand, who worked with him as Executive Director of Sales and Digital Strategy. Romano led Hyundai and sister company Genesis to many accomplishments for retail sales and growth. Look at our demographics of who comes into our showrooms. I told him I could do another two to three years.

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Where do you find your target audience for customer discovery?

Shawn Ryder

For automotive dealerships, leveraging various channels and strategies to reach and engage your target audience can dramatically increase sales, customer loyalty, and overall business success. This includes determining their demographics (age, gender, income level, location) and psychographics (interests, values, lifestyle).

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Which Free Social Media Platform is the best to post ads?

Shawn Ryder

In todays digital environment, choosing the right social media platform for advertising is essential, especially for automotive dealerships looking to drive sales effectively. Different demographics frequent different social media channels. Knowing where your potential customers spend their time online is half the battle.