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2024 Auto Retailer F&I Year in Review — What We Learned

AutoSuccessOnline

This shift in messaging resonated with cost-conscious buyers who are increasingly aware of the long-term financial implications of vehicle ownership responsibilities. This may involve reassessing reinsurance programs, exploring new profit participation structures or adjusting long-term investment strategies.

Retail 40
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MT Interview: Duncan Chapman, MD Ray Chapman

Motor Trader

Whether it be, retail, fleet, or Motability. The cars are appealing to a wider audience now, from a demographic perspective and coupled with all the new facilities around the UK, in terms of showrooms, its attracting a lot more people and were selling more cars. And quite frankly, our order take, Ive never seen it as strong.

Retail 66
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Sharing Insights: Women in Automotive

Motor Trader

In terms of the challenges of being a leader in a male-dominated industry, I think there is truth to the adage that you cant be what you cant see. There are women at all levels in automotive retail and its important we see them and hear from them. Thats certainly true of automotive right now!

Women 69
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Are You Worth Over $1 Million? You’re Infiniti’s Preferred Customer For The QX80

Carscoops

Infiniti told retailers that the target demographic for its new SUV flagship comprises individuals earning over $250,000 annually with a net worth of at least $1 million. ” Amid the slowdown in EV adoption, Infiniti is “adjusting” its strategy while maintaining a long-term commitment to electrification.

Customer 116
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Where do you find your target audience for customer discovery?

Shawn Ryder

This includes determining their demographics (age, gender, income level, location) and psychographics (interests, values, lifestyle). Platforms like Facebook, Instagram, and Twitter allow you to create targeted ads based on specific demographics and interests. This can guide your content strategy.

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How old is the Burger King marketing team???

Shawn Ryder

The term Burger King often invokes images of flame-grilled burgers, secret sauces, and the iconic, smiling king mascot. Strategy Shift: The focus on family-oriented marketing highlighted the need for a diverse marketing team that could understand and cater to various demographics.

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Your Local Dealership Marketing Solution in Litchville, North Dakota

Shawn Ryder

While its small-town appeal attracts a loyal customer base, it also means that local dealerships must contend with increasing competitionboth from other dealerships and online automotive retailers. This includes: Conducting keyword research to identify popular local search terms.